Talladega: Venturini Motorsports preview

Concord, NC (September 23, 2003) - Venturini Motorsports and the Alabama Auto Show (Birmingham Automobile Dealers Association) have agreed to a one-race sponsorship deal for the upcoming FOOD WORLD 300 at Talladega Super Speedway. In addition to...

Concord, NC (September 23, 2003) - Venturini Motorsports and the Alabama Auto Show (Birmingham Automobile Dealers Association) have agreed to a one-race sponsorship deal for the upcoming FOOD WORLD 300 at Talladega Super Speedway.

In addition to being the primary sponsor for the #25 car, the Alabama Auto Show is also the title sponsor for ARCA qualifying day at Talladega Super Speedway. In addition to the Old Milwaukee Pole award, the pole position driver for the Food World 300 will be presented with a special award from Brett McBrayer, President of the Alabama Automobile Dealers Association.

"We have sponsored a car at Talladega since 1996, this year we looked at several different drivers and their performance and by far Billy stood out," said Brett McBrayer.

"There is no question that if things work out we would like to continue sponsorship with Billy down the line," McBrayer adds.

Billy Venturini and the #25 team are having a great season in the ARCA RE/MAX Series this year. Billy has posted a career high 11 Top 10 finishes this season in just 19 races.

"We're excited to be working with Brett and the Alabama Auto Show for this years FOOD WORLD 300. The Alabama Auto Show is the premier auto show in the region and I'm happy to help promote it," says Billy Venturini.

Last season Venturini scored a 10th place finish on the 2.66-mile track. Looking for another strong finish, Billy is optimistic about this weekend's race. "Our restrictor plate program is real strong, we're really good on the super speedways," he says.

In the late 1960's the automobile dealers of Birmingham saw the need for an organization that would serve as a liaison between themselves and the car-buying public in this area. Their goal was to create an organization that would not only transform the stereotypical image of the horse trading auto dealer but would also create a body that would be a concerned, active corporate citizen working to benefit the entire community. In 1967 that idea became the Birmingham Automobile Dealers Association.

"Our mission is to increase professionalism among our area's auto dealers," explains Brett McBrayer, President of the BADA. "We strive to improve the sales training and customer service skills of our members. This increases awareness among sales professionals for creating a more knowledgeable shopper. We help build strong relationships between the dealer and the customer. And the satisfied customer is everybody's goal."

"Building consumer confidence in automobile dealers," according to McBrayer, "is more important now than it has ever been. There is more variety available today than ever before. Over 30 manufacturers are selling almost 500 models of cars and light trucks. Vehicles are being built better; they are lasting longer and are coming to us with more safety features. In 1989, for the first time since the end of World War II, sales of used cars overtook those of new models. Women are influencing almost 80 percent of car buying decisions. To a great extent, market share is now being determined more by customer service since the cars are the same and it's the dealer who makes the difference. The BADA has been instrumental in assisting auto dealers in educating the consumer in making an informed decision from among the hundreds of options available to them."

The event for which the BADA is most well known is the annual Birmingham lnternational Auto Show. Beginning in 1993, past president Dave Belcher resurrected the auto show raising it to the caliber of event it is today. Held each year at the Birmingham Jefferson Civic Center, the show has become the largest and most exciting automotive spectacle in the South. Hundreds of vehicles representing over 36 domestic and imported car and truck lines are on display across 200,000 square feet of exhibition space at the BJCC. Manufacturers representatives and members of the BADA are on hand to assist in product education, feature comparisons, safety standards, and other points of interest to consumers.

ALABAMA AUTO SHOW

Nov. 13 - Nov. 16, 2003 at the Birmingham Jefferson Civic Center - The 2004 Alabama International Auto Show rolls into the Magic City on Thursday, November 13. For 4 days the Birmingham Jefferson Civic Center will be Alabama's premiere showcase of the latest the car world has to offer.

It is a dazzling spectacular featuring the 2004 model year domestic and import cars, light trucks and vans. Over 400 vehicles from 36 manufacturers covering 200,000 square feet, makes the 2004 Alabama International Auto Show simply the best. The Auto Show will cover both levels of the Civic Center, making it the largest consumer show in the Alabama.

Manufacturer's reps, your local Birmingham Automobile Dealers Association and financial institutions will be on hand to assist in product education, feature comparisons, safety standards and other consumer points of interest on hundreds of makes and models . . . all under one roof . . . virtually every car and truck line is represented.

To learn more about the Alabama Automobile Dealers Association and the Alabama Auto Show, visit www.carsbirmingham.com

For more information on Billy Venturini and Venturini Motorsports please visit www.billyventurini.com

-ab-

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Series ARCA
Drivers Billy Venturini