Series announces Pocono event sponsor

Messina Wildlife Management to Sponsor June 5th ARCA Race at Pocono Long Pond, PA (April 2, 2010) - Officials from the Automobile Racing Club of America (ARCA) and Pocono Raceway announced today that the New Jersey-based firm, Messina Wildlife...

Messina Wildlife Management to Sponsor June 5th ARCA Race at Pocono

Long Pond, PA (April 2, 2010) - Officials from the Automobile Racing Club of America (ARCA) and Pocono Raceway announced today that the New Jersey-based firm, Messina Wildlife Management, will be the title sponsor of the June 5th ARCA Racing Series event at Pocono Raceway.

Messina Wildlife Management's "Animal Stopper 200" will be the opening stock car race event of Pocono Raceway's 2010 season and will mark ARCA's 50th event at the 2.5 mile triangle shaped track located in the Pocono Mountains.

"The marketing programs associated with ARCA make this terrific branding and product exposure opportunity for us," commented James Messina, Vice President of the Washington, NJ firm. "With a broad selection of our Animal Stopper products now available nationwide at garden centers including Menards, our customers will be the big winners as they can find the products they need to stop animal damage more easily than ever."

The race sponsorship is part of a comprehensive marketing program that includes an official company sponsorship with ARCA, and a Special Award Sponsorship, "The Messina Half-Way Leader Challenge". Teams leading events at the advertised half-way point will earn a $500 cash bonus, provided they display the Messina logo on their cars and uniforms. The program also includes opportunities for guests and customers to attend the race event.

ARCA President Ron Drager thinks that this sponsorship, at the scenic and park-like setting of Pocono Raceway, is a natural environment for Messina's animal stopper products.

"Pocono Raceway is the perfect venue for Messina to sponsor a race," Drager stated. "Located in the rural Pocono Mountains of Northeastern Pennsylvania, wildlife abounds in the area and Messina products are the ideal wildlife management tools for rural America."

"Pocono Raceway is proud to welcome Messina Wildlife Management, based in neighboring New Jersey, as sponsor of our June ARCA 200," stated Raceway President Brandon Igdalsky. "Their involvement in the race will bring a lot of local excitement to the event. We are excited to partner with such a creative product that is effective and also safe for the environment."

Messina Wildlife Management is a family-owned company that only manufactures organic products that are safe for the environment, humans, pets and animals, encouraging and supporting harmony with wildlife.

Messina Wildlife offers a complete line of animal stopper repellents that are proven effective, safe, organic, and pleasant smelling. The stopper line is designed to control and stop deer, rabbits, cats, dogs,moles, voles, groundhogs, armadillos, skunks, raccoons, gophers, mice, rats, geese in their tracks.

The products were developed by Landscape Architect James J. Messina, the company's President/CEO, whose personal goal is to provide homeowners, hunters, gardeners, farmers and wildlife management experts with innovative, effective, safe, convenient organic animal management tools. Messina's products have received national acclaim in the New York Times, Washington Post, Detroit Free Press, Chicago Tribune, Atlanta Journal Constitution, Plain Dealer/Ohio, Omaha World Herald, Grand Rapids Press, Newark Star Ledger, Dallas Morning News, Martha Stewart Living, Better Homes & Gardens, Real Simple and Good Housekeeping and featured on Good Morning America and the Today Show, among others.

The ARCA Racing Series presented by RE/MAX and Menards will hit the track for practice on Friday, June 4 from 10:15 AM to 11:55 AM, with Menards Pole Qualifying presented by Ansell to follow at 1:45 PM. The Messina Wildlife Management Animal Stopper 200 is scheduled to go green at 1:00 PM on Saturday, June 5. The event is scheduled for broadcast, on a delayed basis, on SPEED at 4:00PM ET.

The Messina Wildlife Management Animal Stopper 200 is part of the Pocono 500 NASCAR Sprint Cup Series weekend June 4-6. NASCAR practice begins on Friday, June 4 from Noon to 1:30 PM with WEIS Markets Pole Qualifying at 3:40 PM. Two NASCAR practice sessions, beginning at 10:00 AM, are scheduled prior to the Messina Wildlife Management Animal Stopper 200 on Saturday, June 5. The 29th annual Pocono 500 will take the green flag at 1:00 PM Sunday, June 6.

Tickets for the weekend events are on sale now by calling the Pocono Raceway ticket office toll free at 1-800-RACEWAY (1-800-722-3929) or logging on to the official website, www.poconoraceway.com .

-source: arca

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