SPEED™ Extends ARCA Racing Series Coverage Into 2011 (LONG POND, Pa.) - Officials from SPEED and the Automobile Racing Clubof America (ARCA) have announced an extension of the current broadcastrights agreement that calls for a minimum of...
SPEED™ Extends ARCA Racing Series Coverage Into 2011
(LONG POND, Pa.) - Officials from SPEED and the Automobile Racing Clubof America (ARCA) have announced an extension of the current broadcastrights agreement that calls for a minimum of 10 ARCA Racing Series presented by RE/MAX and Menards events to be televised on SPEED live and/or same-day delayed in 2011.
SPEED will drop the green flag on its 15th season of ARCA coverage SatDaytona International Speedway with the 48th running of the Lucas Oil Slick Mist 200 in February.
"We're pleased to announce today the extension of SPEED's broadcastrights agreement with ARCA for 2011," said Steve Craddock, senior vicepresident of production and programming for SPEED.
ARCA's relationship with SPEED reaches back to April 20, 1997, when the network (then Speedvision) covered the ARCA Racing Series race at Salem Speedway. Since then, SPEED has aired a total of 175 ARCA Racing Series events, with today's Weis Markets 125 from Pocono marking the 176th.
"ARCA and SPEED have invested a great deal over time in our long termrelationship," said ARCA president Ron Drager. "We're very encouragedthat SPEED will continue to be the television home for the ARCA RacingSeries, and given the challenging economic climate our industry isworking through, we're especially pleased to be able to make this 2011 announcement at the midway point of the current season."
This season, the first three ARCA broadcast races - at Daytona, Texas Motor Speedway and Talladega (Ala.) Superspeedway - enjoyed a 49 percentoverall increase among households (1.16 vs. 0.78) and a 75 percentincrease in the key demographic of men aged 35-54 years old (1.28 vs. 0.73) over equivalent races in 2009.
Racing star Danica Patrick's stock car debut highlighted ARCA's Daytona television coverage, as the 2.3 overall household rating was the highest in series history. The number also represented a network high, surpassed only by SPEED's annual coverage of the NASCAR All-Star Race from Charlotte (N.C.) Motor Speedway. Among men aged 35-54, the 2.75 overall rating was the highest since the NASCAR Camping World Truck Series drove a 2.93 rating for the 2005 season opener at Daytona.
"The ARCA Racing Series continues to have a meaningful place on the motorsports landscape," said SPEED president Hunter Nickell in a statement from the network. "With its front-page storylines from Daytonaand its continued solid ratings performance, SPEED feels verycomfortable moving forward with this extension and continuing the long-running relationship."