Race Cakes to Sponsor Andy Belmont in ARCA

Cedar Park,Texas (March 7, 2000) - Race Cakes, Inc., founders of the popular officially licensed NASCAR Cake Baking Kits, have announced a sponsorship agreement with Andy Belmont Motorsports and America Online Racing. Race Cakes, Inc. will be...

Cedar Park,Texas (March 7, 2000) - Race Cakes, Inc., founders of the popular officially licensed NASCAR Cake Baking Kits, have announced a sponsorship agreement with Andy Belmont Motorsports and America Online Racing.

Race Cakes, Inc. will be an associate sponsor on the America Online / York Heating & Cooling sponsored Ford Taurus for the remainder of the 2000 ARCA Bondo/Mar -Hyde Series season.

"We are excited about the sponsorship with Andy and America Online Racing, and look forward to a great season with them," said Jeff Cordell, President/CEO of Race Cakes, Inc. "With the combination of America Online's more than 21 million members and the experience of Andy Belmont, we certainly have teamed up with a winner."

"With 72% of loyal race fans reporting that they consciously purchase NASCAR sponsored products and estimate that fans will purchase over 1 Billion in licensed merchandise during the year 2000, it is a win win situation," Cordell said.

Race Cakes, Inc. is the producer of the popular Race Cake, Cake Baking kits. The company started in Austin, Texas in 1997 with only two licensed cake kits. It has grown to include twelve of the most popular NASCAR Winston Cup Series drivers on the track today. The company launched its new web site www.racecakes.com on February 1, 2000.

The cake kits can be purchased through the web site or NASCAR related specialty shops. Race Cakes has also developed the product for the non-do-it-yourself consumers.

The cakes are now available in many grocery and supermarket bakeries like all Publix stores across Florida and Atlanta. This product comes completed and ready to eat in a special NASCAR Transporter box.

Be part of something big

Write a comment
Show comments
About this article
Series ARCA
Drivers Andy Belmont