Merrell joins Activ8 Communications roster, planning full assault at Salem Matt Merrell and Activ8 Communications are pleased to announce a new partnership. Merrell, a 24-year-old former dwarf car champion and current ARCA RE/MAX Series ...
Merrell joins Activ8 Communications roster, planning full assault at Salem
Matt Merrell and Activ8 Communications are pleased to announce a new partnership. Merrell, a 24-year-old former dwarf car champion and current ARCA RE/MAX Series competitor, looked to Activ8 as he embarks on the next step in his racing career.
"After talking to people that are around the sport about what the ultimate goal is, things that need to get done on a day to day basis, I felt like this was the best choice," Merrell said of teaming with Activ8.
Based in Mooresville, N.C., Activ8 Communications is a full service public relations and marketing firm and is owned and operated by Mike Calinoff, veteran Sprint Cup Series spotter. Playing the role as the eyes in the sky, Calinoff helped Matt Kenseth maneuver his way to the 2003 Sprint Cup Series championship and 2009 Daytona 500 victory.
"We are excited to have Matt as an Activ8 client. Although he's run a partial ARCA schedule, he's made his presence known on the track. We'll be working hard to promote his efforts and to secure sponsorship for his future endeavors," Calinoff said.
A native of Texas, Merrell cut his racing teeth in dwarf cars. In 2004 he won the Texas Dwarf Car South Points championship and the State Points championship. He continued his climb up the racing ladder by the way of super modifieds and late models.
Last season, Merrell and his Win-Tron Racing team ran the USAR Hooters Pro Cup Series before moving onto select events this season in ARCA competition. Merrell has impressed many during his time in ARCA, though brief, behind the wheel of the No. 32 Dodge. In just nine starts this season, Merrell has secured two runner-up showings en route to five top five and six top-10 finishes.
This Saturday, Merrell and Win-Tron Racing look to improve upon those finishes by adding another solid finish on the short track in Salem, Indiana.
"I like Salem. It's pretty fun running up next to the wall. I like anywhere that you can run high," Merrell said of the track known for its Darlington-like challenges. "It's rough. You feel like you're wrecked after the race even if you didn't run into anything. There's a big bump getting into turn 3. That's what makes it fun."
Merrell will climb behind the wheel of his familiar No. 32 Dodge on Saturday at Salem Speedway for practice in preparation for the Kentuckiana Ford Dealers ARCA Fall Classic 200, followed by qualifying and the 200-lap race, which is set for a 7:15 PM start time.