Hooters to Sponsor Shelmerdine at Daytona Former Four-time Winston Cup Championship Crew Chief Attempts First Start in 500 Fayetteville, GA (January 31, 2002)& ...
Hooters to Sponsor Shelmerdine at Daytona
Former Four-time Winston Cup Championship Crew Chief Attempts First Start in 500
Fayetteville, GA (January 31, 2002)– Hooters of America, Inc., operator and franchiser of Hooters Restaurants, has reached an agreement on a one-race sponsorship with Kirk Shelmerdine and Hover Racing for the Daytona 500 later this month. Shelmerdine, who won four Winston Cup titles as crew chief for the late Dale Earnhardt (1986, 1987, 1990, 1991), will pilot the #80 Hooters Ford prepared by Stan Hover Racing based in Salisbury, North Carolina.
Shelmerdine is no stranger to Daytona International Speedway having competed in the ARCA RE/MAX Series on the famed 2.5-mile oval. Shelmerdine started from the pole position last year at Daytona in the ARCA race.
“ Daytona has been a good track for me over the years and I’ve had reasonable success there,” said Shelmerdine.“ I’m very excited about this opportunity to bring Hooters Restaurants back to Daytona, and I’m looking forward to seeing how successful I can be at the Winston Cup level.”
Shelmerdine has enjoyed a successful career as a driver after turning in his wrench for a steering wheel full-time after the 1992 season. Shelmerdine has competed in several NASCAR Touring Series since 1993 and has enjoyed wins in the ARCA RE/MAX Series. Shelmerdine has two wins in ARCA competition (Atlanta’ 98, Lowe’s’ 99) and won four pole awards including last year at Daytona in the ARCA race.
Hooters makes its first return to Winston Cup racing since the end of the 1996 season when the Atlanta-based restaurant chain sponsored Rick Mast. Hooters also sponsored Alan Kulwicki during his 1992 Winston Cup championship season.
The familiar Hooters Owl has also perched on the pole for the Daytona 500 when Loy Allen became the first rookie to ever win the Bud Pole in 1994.
While the sponsorship deal is just for this one race both Hooters and Shelmerdine are excited about this opportunity at the“ Super Bowl” of motorsports.
“ This is a really big opportunity for me and considering the success Hooters has had in Winston Cup racing, I am proud to be associated with Hooters,” said Shelmerdine.