PowerTrac To Muscle Patrick Sheltra Around Daytona "New Marketing Partner Enters Motorsports World" DAYTONA BEACH, Florida (February 1, 2010) - - Officials from Miami, Florida-based PowerTrac Machinery and Sheltra Motorsports jointly announced...
PowerTrac To Muscle Patrick Sheltra Around Daytona
"New Marketing Partner Enters Motorsports World"
DAYTONA BEACH, Florida (February 1, 2010) - - Officials from Miami, Florida-based PowerTrac Machinery and Sheltra Motorsports jointly announced today that PowerTrac will join the veteran ARCA Racing Series presented by RE/MAX and Menards team as the primary marketing partner of the team's No. 60 Dodge Charger entry for Saturday's Lucas Oil Slick Mist 200 at Daytona (Fla.) International Speedway.
The event will be the first alignment for PowerTrac in the Motorsports arena set to take place at the "World Center of Racing" for the series "Super Bowl" event.
PowerTrac represents over 50 years as a worldwide buyer and seller of heavy construction and earthmoving equipment, and is a wholly owned subsidiary of R. Udelson, Inc. PowerTrac sells construction equipment for roads and highway construction, mining, forestry, waste disposal, land clearing, site development, quarry, agriculture, pipeline and building construction.
"It's an honor for me to carry the PowerTrac name this weekend at Daytona (Fla.) International Speedway," said Patrick Sheltra, driver of the No. 60 PowerTrac Machinery Dodge Charger. "Their commitment and integrity to the construction industry fits the same values we share at Sheltra Motorsports. The partnership is a great fit."
"PowerTrac is very proud of the Sheltra Motorsports union and the opportunity to be represented by Patrick Sheltra, a driver in a caliber of his own. His dedication through obstacles and successes is a testament of the qualities of a leader and a winner. We stand beside him," said PowerTrac Vice President Ryan Udelson.
The Indiantown, Florida native is looking to start off his 2010 racing season in a much better direction than he did last year. In the final laps of last February's ARCA season opener contact from another competitor while running in the top-three sent Sheltra into the wall before hammered broadsided by another competitor at full speed. The impact sent Sheltra's machine into a series of tailspins before coming to rest at the bottom of the racetrack. Sheltra was extracted from his vehicle and transported to a local hospital where he spent three days in the hospital and later recovered from injuries from compressive fractures to his vertebrae.
"We're going back to Daytona this weekend to make a statement and finish what we started," offered Sheltra. "Our PowerTrac Dodge Charger this year is as fast if not faster than our car at Daytona last year. Our chances at redemption are looking great for Saturday!"
-source: sheltra motorsports