SuperX: Series news 2011-01-13

K&N Signs on as Official Air and Oil Filter of Monster Energy Supercross
K&N inks a one-year deal to back Monster Energy Supercross

AURORA, Ill. (January 13, 2011) -- Feld Motor Sports0x00ae announced today that K&N Engineering inked a one-year deal to be the official and exclusive air & oil filter of the 2011 Monster Energy AMA Supercross, an FIM World Championship, season. The 2011 season marks the first year of this exciting partnership.

With the 2011 Monster Energy Supercross season underway, K&N, the latest sponsor to jump on board with the championship, is thrilled to expand their product line to the legion of fans attending supercross races this year.

"We're extremely excited to be the official air & oil filter of Monster Energy Supercross," said Nick O'Kane, powersports manager, K&N. "Supercross provides a great platform and an immense audience for K&N filters in all facets of the marketplace. This will help us build K&N's brand awareness at the highest level. K&N plans to be on site at every round with a display in the pit party area showing the latest High-Flow Air and Oil Filters for motorcycles, cars, trucks and now big-rigs and semi-trucks!"

"We are excited to add K&N to the lineup of top-level sponsors supporting the championship," said Dave Prater, director of supercross. "K&N provides a commanding product line and a solid reputation that compliments their presence in the motor sports industry."

Throughout Monster Energy Supercross races, K&N will have a strong presence on the track and in the pit party. K&N will be showcasing their widely popular product line in a variety of power sports vehicles where fans can get an up-close inspection of their product's abilities in action.

"Reaching this new level with supercross of being able to talk face to face with consumers in the pits and showing them our diverse collection of performance filtration products, gives us the opportunity to take our brand to the next level," said Johnny Jump, brand manager, K&N. "Our consumers ride and that means they have heavy duty vehicles such as trucks or SUV's. The K&N performance intake systems produce horsepower, and when you're hauling bikes or a trailer, that's exactly what you need."

-source: ama

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Series AMA