AMA

Supermoto bonus awards program expands

PICKERINGTON, Ohio (Sept. 18, 2003) -- Yamaha is the latest manufacturer to post support for the AMA Red Bull Supermoto Championship by offering a generous bonus awards package. Yamaha joins Honda, KTM and a growing list of aftermarket companies...

PICKERINGTON, Ohio (Sept. 18, 2003) -- Yamaha is the latest manufacturer to post support for the AMA Red Bull Supermoto Championship by offering a generous bonus awards package. Yamaha joins Honda, KTM and a growing list of aftermarket companies in offering bonus awards and brings the total posted amount for the 2003 championship to nearly $400,000, including a $25,000 year-end championship bonus.

Riders competing in AMA Red Bull Supermoto events are eligible to earn bonus awards by using the products of the companies offering support. This money is in addition to the purse offered by the promoter of each event.

AMA Pro Racing Associate Director of Commercial Development, Chris Bradley, sees more and more companies expressing interest in the series. "Motorcycle industry companies are viewing the AMA Red Bull Supermoto Championship as a new marketing platform to expand awareness of their brands," said Bradley. "The vision for AMA Supermoto is to expose motorcycle racing to broader, more diverse audiences, who are ultimately potential consumers."

Bradley adds that as the sport establishes itself investment will continue. In only its first year of existence, AMA Supermoto has the support of high-profile brands such as Red Bull, the important backing from OEM and aftermarket companies, the commitment of many top riders in the country and a national television package from Outdoor Life Network.

The AMA Red Bull Supermoto Championship launched at Mazda Raceway Laguna Seca on July 11-13. The six-race series will conclude in Las Vegas on Nov. 21, 2003. Round three of the series is set for Oct. 5 at PromoWest Pavilion in downtown Columbus, Ohio. The championship finale will be held in conjunction with the annual AMA Pro Racing Awards Banquet. For more information about the AMA Red Bull Supermoto Championship, visit www.amaproracing.com.

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