Rick Ware Racing partners with W.S.S.U. Motorsports Marketing program for 2009 Rick Ware Racing has joined forces with Winston-Salem State University and the Motorsports Management program for 2009. WSSU students will get a once in a lifetime...
Rick Ware Racing partners with W.S.S.U. Motorsports Marketing program for 2009
Rick Ware Racing has joined forces with Winston-Salem State University and the Motorsports Management program for 2009. WSSU students will get a once in a lifetime experience working with Rick Ware Racing and their marketing program that includes, hospitality, press releases, sports management, appearances, scheduling, data acquisitions and sponsorship enhancement.
"We are very pleased to work with the students at Winston-Salem State University", stated Dave Mitchell, Director of Marketing for RWR. The students are gaining valuable experience by understanding the day-to-day operations of marketing in motorsports and the amount of detail and importance that goes with sponsorship enhancement right from the source.."
WSSU students recently finished a sponsorship enhancement program at the Greensboro Coliseum with RWR in the AMA Arenacross Series, collecting sponsorship data and providing hospitality to over 80 sponsored guests.
"This event was a great success and the students are getting valuable field experience with this program", claimed owner Rick Ware. "This program is quite unique and with the ability to work with a race team as diverse as ours (NASCAR and AMA) every weekend shows that W.S.S.U. is the future for young adults who have an interest Motorsports Marketing. It is more than a internship! it is a career builder and we look forward to working with these young professionals today and decades from now as well."
"Our Motorsport Management program is very excited and proud to be partnering with RWR, it is our goal to collaborate with as many industry-related teams and organizations as possible to enhance our curriculum", stated Dr. Travis Teague of WSSU, Motorsports Management.
Winston-Salem State University (WSSU) is the nation's only Bachelor of Science degree program in Motorsport Management. Students are prepared for the business side of the sport and can choose from one of two academic concentration areas: Motorsport Operations-managing tracks, race shops, etc.; and Motorsport Marketing and Event Planning-managing the marketing and sponsorship needs of teams, tracks, and sanctioning bodies throughout the sport.
The program recently won two prestigious awards: The 2009 Workforce Diversity Award from the N.C. Motorsports Association and the 2009 NASCAR Diversity Educational Organization Recognition Award.
For more information about the program please visit the Winston-Salem State University website at www.wssu.edu/motorsports.