Nicky Hayden joins merchandise program


PICKERINGTON, Ohio– Nicky Hayden, winner of every AMA Chevy Trucks U.S. Superbike race this year except one, will launch his first dedicated line of merchandise this weekend at Pikes Peak International Raceway in Fountain, Colo. Hayden has reached an agreement with AMA Pro Racing's new merchandising partner, Wateree Sports Group, that will allow fans to purchase his gear at AMA Superbike events and also online at

"Nicky is a great addition to our AMA Pro Racing project," said Jeff Reeves, vice president of Wateree Sports Group. "We are very excited that a rider of Nicky's caliber will be a part of our new merchandising program. The fans will finally have a source for great new Nicky Hayden products at their favorite dealer, online or at each AMA Superbike event."

Chris Bradley, AMA Pro Racing's associate vice president of commercial development said, "We're thrilled to have Nicky on board. One of the main goals of our licensed merchandise program is to increase exposure for the great athletes who compete in our sport." Bradley added, "Nicky is clearly one of the most talented superbike riders in the world, and he also has a very likeable personality off the race track. Having him involved adds an attractive dimension to this program."

Hayden of Owensboro, Ky., is excited about the merchandise program. "I am very excited to launch my own line of authentic merchandise. There are so many great fans out there who support me and support motorcycle racing in general," said Hayden. "This will give them all an opportunity to showcase that support in a big way– with apparel and merchandise with my logo on it!"

AMA Pro Racing, the leading sanctioning body for motorcycle sport in the U.S., has launched an officially licensed merchandise program, bringing a new level of authenticity to race fans. An official line of AMA Pro Racing products have been produced, giving race fans the opportunity to display their passion for each of the company's U.S. Championship racing brands.

The program kicked off with the announcement of a three-year licensing deal with the Rock Hill, S.C.-based Wateree Sports Group who produces an officially licensed product and apparel line for AMA Pro Racing. The lineup includes series apparel for all AMA U.S. Championships, as well as merchandise for various teams and riders.

Race fans can find the new line of official AMA Pro Racing products at multiple distribution points, including all AMA U.S. Motocross and U.S. Superbike events as well as several top AMA Flat Track Championship rounds. At the races, products are available for sale under the roof of Wateree's newly created, 18-wheel interactive merchandise tractor-trailer. Products can also be purchased online via

Located in the heart of NASCAR country, Wateree Sports Group has extensive experience in merchandise distribution and corporate identity programs. The company's impressive list of corporate clients includes General Mills, Sprint and Conseco Financial Services; Winston Cup drivers Kyle Petty, John Andretti, Buckshot Jones; and retired drivers and teams owners A.J. Foyt and 7-time Winston Cup Champion Richard Petty. For more information about the new merchandise program, contact Wateree Sports Group's Jeff Reeves at (803) 327-2776.

For immediate post-race results, points, and live transponder scoring from each race in the championship, log on to's Superbike Mediacenter, the official home of the AMA Chevy Trucks U.S. Superbike Championship.

About Wateree Sports Group

Wateree Sports Group, founded in 1990, is a merchandise company specializing in the development and implementation of programs for corporate, sports and entertainment properties. WSG helps clients achieve their goals through various distribution channels. These channels include event distribution, corporate identity programs, direct mail, e-commerce and retail based POS programs. Current corporate clients include General Mills, Sprint, Georgia Pacific, Schneider Electric, Petty Enterprises, Lockheed Martin and Conseco Financial Services. Wateree's driver list includes the 7-time Winston-Cup Champion Richard Petty, Kyle Petty, AJ Foyt, John Andretti, Buckshot Jones and aerobatic pilots Sean Tucker and Patty Wagstaff.


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Series AMA
Drivers John Andretti , Kyle Petty , Buckshot Jones , Nicky Hayden , Richard Petty , A.J. Foyt