AMA

New partnership announced

MX Sports and the AMA Motocross Championship Establish Partnership with Alli, the Alliance of Action Sports MORGANTOWN, WV (December 3, 2008) - MX Sports has announced a promotional partnership with Alli, the Alliance of Action Sports, to help...

MX Sports and the AMA Motocross Championship Establish Partnership with Alli, the Alliance of Action Sports

MORGANTOWN, WV (December 3, 2008) - MX Sports has announced a promotional partnership with Alli, the Alliance of Action Sports, to help produce the AMA Toyota Motocross Championship Presented by FMF, beginning with the 2009 season. Alli, which is owned and operated by NBC and MTV, is a global business that joins the former Action Sports Tour properties (AST) with Maloof Money Cup and the King of Wake series.

Alli will partner with MX Sports in growing the AMA Toyota Motocross Championship, which was founded in 1972, on a worldwide level through unique opportunities in television programming, global media content distribution, online coverage, sponsorship sales, marketing and promotion. The companies will work in harmony to develop an even stronger connection with the youth demographic by increasing the exposure of American motocross, while at the same time maintaining the sport's tradition and heritage.

"The key to this partnership is that it gives us the ability to grow our sport significantly," explained MX Sports Vice President Davey Coombs. "Together MX Sports and Alli can transform what's already a prestigious championship series and expand it for everyone - the athletes, the race teams, the motorcycle industry, and of course our loyal fans.

"We have the unique opportunity to make the necessary changes motocross needs to grow as an action sport, while also protecting its rich heritage," added Coombs. "This newfound relationship with Alli is a significant step forward for motocross, and we are proud to join the Alliance of Action Sports."

"The AMA Motocross Championships is the premiere outdoor series in motocross," said Wade Martin, President of Alli. "We are thrilled to be working with the team at MX Sports to bring the AMA Motocross Championships to an even wider audience and help grow this terrific sport and property."

MX Sports and Alli will team up to push the AMA Toyota Motocross Championship in front of a much wider audience. A revamped 12-race tour, featuring Saturday afternoon and evening races and live television, headlines the 2009 season and serves as the template for the new partnership.

The 2009 AMA Toyota Motocross Championship Presented by FMF kicks off on Memorial Day weekend, May 23, from Glen Helen Raceway in San Bernardino, California; the tour will conclude Labor Day Weekend at Steel City Raceway near Pittsburgh, Pennsylvania.

-credit: ama

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