AMA

Indianapolis Motor Speedway, AMA marketing alliance

INDIANAPOLIS, Monday, Dec. 3, 2001 - IMS Productions, the video production and broadcasting arm of the Indianapolis Motor Speedway Corporation, announced a strategic production and marketing alliance Dec. 3 with AMA Pro Racing, owner of...

INDIANAPOLIS, Monday, Dec. 3, 2001 - IMS Productions, the video production and broadcasting arm of the Indianapolis Motor Speedway Corporation, announced a strategic production and marketing alliance Dec. 3 with AMA Pro Racing, owner of the AMA U.S. Supercross Championship, and Jam Sports, AMA's new Supercross promotional partner. IMS Productions initially will assist AMA Pro Racing and Jam Sports in developing and executing long-term television plans for the AMA U.S. Supercross Championship, beginning with the 2003 season. Developmental assistance will include a hand in contract negotiations, as well as the design and development of AMA broadcasts, including talent selection and support programming. The three organizations will also collaborate to cross-market AMA Supercross and other AMA Pro Racing series with the Indy Racing League and other IMS motorsports properties. "IMS Productions has tremendous experience in the production of racing broadcasts," said Tony George, president and CEO of the Indianapolis Motor Speedway. "This alliance with AMA Pro Racing will benefit both organizations. There is a crossover in both fans and competitors between Indy Racing and Supercross, and this arrangement will help both grow." Indy Racing League veteran Jeff Ward is a strong example of the connection between Supercross and Indy Racing. Ward, of San Juan Capistrano, Calif., became an Indy Racing League driver after scoring numerous AMA motocross and Supercross championships. He was the AMA's Athlete of the Year in 1990. Ward has 45 career Indy Racing starts, with 11 top-five and 22 top-10 finishes. "Partnering with the Indianapolis Motor Speedway Corporation was our number-one choice," said Mike Held, Jam Sports principal for television and marketing. "Mr. George's commitment to motorsports, in all its forms, is unparalleled, and IMS Productions' experience in building brands through television provides a solid foundation for the future of our product. With that support behind us, we believe that AMA Supercross will get the attention it deserves." The alliance with IMS Productions will allow AMA and Jam Sports to position itself for big steps forward in television, said Scott Hollingsworth, chief executive officer of AMA Pro Racing. "Having a partner with the reputation and resources of the Indianapolis Motor Speedway Corporation will help advance the AMA Pro Racing brand, as well as our vision for professional motorcycle racing," he said. IMS Productions is a full-service television production company, featuring an all-digital mobile unit, studios and editing facilities. The company has produced the world feed for the Indianapolis 500-Mile Race since 1988, and every Indy Racing League telecast to date, in conjunction with ABC Sports. It also produces the host feed for the SAP United States Grand Prix Formula One race and the ABC broadcast of the race. The company also has successfully produced other sports and entertainment feature programming, such as college basketball and professional hockey. In addition, IMS Productions has provided facilities for the FOX and CBS networks for professional sports broadcasts, concerts and game-show broadcasts. The 2003 AMA Supercross season will consist of 16 events and take place in stadiums across the United States. The season will get underway in Los Angeles and visit many of the major media markets in the country, concluding in New York.

-ama/ims-

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Series AMA
Drivers Jeff Ward , Tony George