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Communication changes for 2002

AMA Pro Racing steps up Chevy Trucks U.S. Motocross Championship Communications efforts. PICKERINGTON, Ohio -- AMA Pro Racing will be stepping up its communications efforts for the AMA Chevy Trucks U.S. Motocross Championship. AMA Pro Racing has...

AMA Pro Racing steps up Chevy Trucks U.S. Motocross Championship Communications efforts.

PICKERINGTON, Ohio -- AMA Pro Racing will be stepping up its communications efforts for the AMA Chevy Trucks U.S. Motocross Championship. AMA Pro Racing has hired veteran media relations specialist Larry Lawrence to spearhead the initiative. Lawrence, former communications manager for AMA Pro Racing, has worked in media relations for the AMA Chevy Trucks U.S. Superbike Championship in recent years.

"We are hoping to bring more attention to our U.S. Motocross Championship," said Scott Hollingsworth, AMA Pro Racing's CEO. "This championship rivals any in the world in terms of depth of talent and sheer racing excitement. Larry has a proven track record of helping to bring great press coverage to our events as proven in the U.S. Superbike Championship. He will work with the promoters in focusing even more of a spotlight on this already strong series."

The 12-event AMA Chevy Trucks U.S. Motocross Championship kicks off on May 12 in San Bernardino, Calif., and concludes on September 1 in Delmont, Pa. Adding to Lawrence's media relations efforts will be a new AMA Pro Racing website -- USMotocross.com -- that will cover the series like never before and is set to launch in the coming weeks.

"I look forward to the opportunity to work in the motocross series," said Lawrence. "The riders in motocross are among the best athletes in all of sports. My goal is to help the general media get to know the story of these riders and to help widen the audience for the series. I'll be working closely with NPG media director Pat Schutte. Pat and I are already working on plans to heighten the awareness of professional motocross in America."

Lawrence's hiring is the latest step in AMA Pro Racing's overall plan to improve its communications efforts. AMA Pro Racing recently added Dorina Clarke to conduct media relations in the AMA Chevy Trucks U.S. Superbike Championship.

AMA Pro Racing is the leading sanctioning body for professional motorcycle sport in the United States. For more information about AMA Pro Racing, visit www.amaproracing.com.

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