PICKERINGTON, Ohio -- AMA Pro Racing, the leading sanctioning body for motorcycle sport in the U.S., announced today that Chevy Trucks has signed on for three more years as title sponsor of the AMA Chevy Trucks U.S. Superbike Championship and the...
PICKERINGTON, Ohio -- AMA Pro Racing, the leading sanctioning body for motorcycle sport in the U.S., announced today that Chevy Trucks has signed on for three more years as title sponsor of the AMA Chevy Trucks U.S. Superbike Championship and the AMA Chevy Trucks U.S. Motocross Championship. Chevrolet will also continue as the official truck of the AMA Progressive Insurance U.S. Flat Track Championship and as a sponsor of the U.S. Motocross des Nations Team.
"Chevy Trucks has been a great sponsorship partner in our U.S. Championships," said John C. Farris, Jr., vice president commercial development, AMA Pro Racing. "They have successfully integrated motorcycle racing into their marketing plans, supporting the sport with print, Internet and television advertising and sponsoring two top level teams --Team Chevy Trucks Kawasaki and Team Pro-Circuit Kawasaki -- both of which compete in the AMA Supercross and AMA Motocross U.S. Championships. This is the ideal partnership in our business model for the future where well-established mainstream brands participate in the sport through both series and team involvement."
Jeff Haag, Chevy Trucks brand promotional manager said, "Motorcycle enthusiasts are a hugely important segment of the market for Chevy Trucks, and we are delighted to commit to three more years with AMA Pro Racing. Chevy Trucks has big plans to improve our on-site presence at most of the AMA Chevy Truck U.S. Superbike and AMA Chevy Truck U.S. Motocross Championship rounds. We've taken what we've learned from AMA fans and promoters the last two seasons and are stepping up our display to make it even more exciting for the fans."
Chevy's sponsorship of AMA Motocross and Superbikes began in 2000. Since then, Chevy Trucks has benefited from increased growth in AMA Pro Racing events -- both in live attendance and television audience. Attendance at motocross events has risen 18 percent, while road-racing attendance is up 19 percent. Live television coverage for AMA Superbike has also increased, shooting up more than 100 percent in the last two years.
AMA Pro Racing is the leading sanctioning body for professional motorcycle sport in the United States.