AMA Red Bull Supermoto Championship to be telecast on Outdoor Life Network PICKERINGTON, Ohio -- AMA Pro Racing's newest motorcycle racing series, the AMA Red Bull Supermoto Championship, will be broadcast on the Outdoor Life Network (OLN)....
AMA Red Bull Supermoto Championship to be telecast on Outdoor Life Network
PICKERINGTON, Ohio -- AMA Pro Racing's newest motorcycle racing series, the AMA Red Bull Supermoto Championship, will be broadcast on the Outdoor Life Network (OLN). Races will be telecast in the fall in a weekly, episode-format and will be presented in a unique, highly stylized way according to AMA Pro Racing CEO Scott Hollingsworth.
"The AMA Red Bull Supermoto Championship presents us with the opportunity to completely re-think the conventions of motorcycle race presentation," said Hollingsworth. "Not only will our events look different, but so will the television coverage. The 'show' will be more entertaining, both at the track and on TV. Working with OLN from the launch of our series will enable us to achieve a completely new look and feel for motorcycle racing."
OLN is the largest provider of premier action sports programming. OLN offers such diverse programming as the Tour de France cycling race and FIS World Cup Skiing. "OLN's programming mix presents the perfect home for the AMA Red Bull Supermoto Championship," continued Hollingsworth. "The network's viewers are avid followers of action sports and by placing this series on OLN we're adding tremendous value to our sponsors, particularly Red Bull North America and KTM Sportmotorcycles USA." Energy drink maker Red Bull has signed an agreement to be the title sponsor of the series and KTM will be a class sponsor.
"We are excited to bring AMA Pro Racing's newest motorcycle racing series, the AMA Red Bull Supermoto Championship to our viewers," said E. Roger Williams, President and CEO of Outdoor Life Network. "OLN is constantly striving to provide the best in action adventure sports and we are confident that this original and distinctive programming will strongly appeal to our avid adventure sports fans."
Supermoto is unique in that it combines the disciplines of both on- and off-road racing. Slightly-modified motocross machines are primarily used and the action takes places on courses that are typically 80% pavement and 20% dirt. A long list of top-level riders are committed to participating in this AMA Pro Racing series including former World GP champion Kevin Schwantz, reigning AMA Progressive Insurance U.S. Flat Track Champion Chris Carr, multi-time X-Games gold medalist/freestyle motocross star Mike Metzger and five-time Daytona 200 winner Scott Russell.
The series is scheduled to begin this summer and will culminate at the championship finale run in conjunction with the AMA Pro Racing Awards Banquet in Las Vegas in November. The six-race series will include rounds held at existing AMA Pro Racing Events as well as selected stand-alone events. For more information about the AMA Red Bull Supermoto Championship, visit www.amaproracing.com.
About Outdoor Life Network
The leader in adventure TV, Outdoor Life Network (www.olntv.com) offers more outdoor recreation programming than any other network. The 24-hour cable network, now available in over 51 million homes, is the leading source for television coverage of outdoor adventure sports and outdoor leisure recreation.