Team Bucknum Racing Selects Syndicate Sports & Entertainment For Sales And Marketing Representation (Seattle, WA) Syndicate Sports & Entertainment, LLC will provide sponsorship sales and brand marketing consultation services to American ...
Team Bucknum Racing Selects Syndicate Sports & Entertainment For Sales And Marketing Representation
(Seattle, WA) Syndicate Sports & Entertainment, LLC will provide sponsorship sales and brand marketing consultation services to American Le Mans Series competitors, Team Bucknum Racing, as part of a new two-year strategic representation agreement signed today by both parties.
The announcement was jointly made by Jeff Bucknum, Owner of Team Bucknum Racing and Gregory C. Martin, President and CEO of Syndicate Sports & Entertainment, an emerging sales and brand marketing company in the sports and entertainment sectors. Syndicate intends to create, sell and manage integrated, value-driven sponsorship packages, supply in-market and at-track marketing communications services for the team as well as develop the Team Bucknum Racing brand within the auto racing community and corporations nationwide.
"We are very excited to be working with Jeff and his entire team of professionals," Mr. Martin said.
"The momentum that Team Bucknum Racing has experienced prior to this ALMS season has been phenomenal. It is now our charge to capitalize on this momentum as well as the allure of this up-and-coming series and package the Team Bucknum Racing experience into a marketing platform that corporations can not only participate in, but also activate in each individual race market. To fully recognize the power of motorsports marketing and its historically consistent return-on-investment, our packages will all incorporate a customized activation plan."
Added Mr. Bucknum, "We've focused most of the last nine months getting our racing operation ready to win races in the 2002 season. Now we have a viable product to sell and an interesting story to tell. Syndicate Sports & Entertainment presented us with a diverse range of services that will work together to take our brand to the next level and their experience in the sports marketing industry made them the hands-down choice for the type of partnership that we were looking for."
The formation of this sales and marketing partnership is a key step in Team Bucknum's plan to generate additional fan interest in the sport and their team as well as secure corporate funding for continuous team improvements over the next two racing seasons. Syndicate will enjoy an expansion into the motorsports vertical with this partnership as well as gain the ability to cross-market this opportunity with their current clients in properties with a similar demographic make-up.
About Syndicate Sports & Entertainment, LLC
Syndicate Sports & Entertainment, LLC is led by Gregory C. Martin and Jeff Dana, President and Chief Executive Officer, and Chief Operating Officer, respectively with its headquarters based in Seattle, Washington. Syndicate has begun to execute a plan to become a global leader in the sports and entertainment marketing industry by utilizing the resources of a network of associated companies around the world who come together on a project-by-project basis based on the specific service needs of the client. Their current sports ventures include motorsports, boxing, international venue enhancement sales and grassroots event management with developing interests in professional athlete representation, sports and entertainment broadcast rights negotiation and feature film promotional marketing. More information on Syndicate Sports & Entertainment can be found at www.syndicatesports.net.
About Team Bucknum Racing
Based along the Colorado River in Lake Havasu, Arizona, Team Bucknum Racing is led by Jeff Bucknum, son of the late racing legend, Ronnie Bucknum, a successful driver in the late 1950's and 1960's. Ronnie Bucknum collected four Sports Club Car of America titles between 1959 and 1964 scoring 44 wins in 48 races, became the first Formula1 driver for Honda in 1964 and won the Michigan 250 Indycar Race in 1968. In its first two seasons, Team Bucknum has won four out of a possible six championships in the Star Mazda Series. Continuing with a six-car line-up in the 2002 Star Mazda Series, the main focus of the team this season will be on their two-car effort in the American Le Mans Series. Team Bucknum Racing will be the first American team to run a full ALMS season in the Pilbeam MP 84. More information about Team Bucknum Racing can be found at www.teambucknum.com.