American Le Mans Series announces agency association with Performance 1 Enterprises, LLC. BRASELTON, Ga. (April 1, 2003) -- The American Le Mans Series (ALMS) has announced that it has entered into a sponsorship sales agreement with Performance...
American Le Mans Series announces agency association with Performance 1 Enterprises, LLC.
BRASELTON, Ga. (April 1, 2003) -- The American Le Mans Series (ALMS) has announced that it has entered into a sponsorship sales agreement with Performance 1 Enterprises, LLC. Performance 1, headquartered in Concord, N.C., is one of the premier motor sports marketing and merchandise companies within the motor sports industry.
As part of this new alliance, Performance 1 will be soliciting corporate sponsors for participation within the American Le Mans Series in several categories including series title sponsorship, contingency sponsors and official status partners.
"Performance 1 has a proven track record of raising sponsorship dollars in the motor sports arena and we believe that the American Le Mans Series can benefit from that experience to assist us in obtaining corporate partners," said Mike Clark, Vice-President of Sales & Marketing for the ALMS.
"I met the principals of Performance 1 last year at several American Le Mans Series races and found them to be very knowledgeable about sports car racing," said Scott Atherton, President and CEO of the ALMS. "When we sat down with them to negotiate a marketing partnership agreement they were very specific in how they would proceed in assisting us in growing the series."
"We are very excited about the opportunity to assist the ALMS in securing corporate sponsorship," said Alan Vordermeier, President of Performance 1. "We believe that the ALMS has created a great on-track product and we think the timing is right for corporate sponsors to use the ALMS as a marketing platform".
About Performance 1 Enterprises:
Performance 1 is a motor sports marketing and merchandise company serving the motor sports industry. Performance 1 specializes in sponsorship sales, public relations, licensing, custom overseas merchandise, point of purchase retail displays, merchandise fulfillment programs, hospitality, show car programs and driver and team representation. Performance 1 provides these services within several motor sports series including: NASCAR, ALMS, IRL, CART, NHRA, F1 and the APBA.
About the American Le Mans Series
The American Le Mans Series is a series of North American sports car races based on the 24 Hours of Le Mans, the world's most famous endurance race. American Le Mans Series races feature four classes of race cars competing for class wins and the overall win, with the fields including many of the same drivers and cars that compete at Le Mans. The series holds events at many of North America's premier permanent road racing facilities as well as at temporary circuits in key major markets. The series motto is "For the Fans" and all events feature driver autograph sessions and open paddocks. All events are on television in the United States. Well-known automotive brand names such as Audi, Bentley, Corvette, Dodge, Ferrari, Lamborghini, MG, Nissan, Panoz, Porsche and Saleen are represented on the series. The series, which has its headquarters in Braselton, Ga., was founded in 1999 by entrepreneur Don Panoz and is sanctioned by the International Motor Sports Association (IMSA).