GM Card Named Official Credit Card of American Le Mans Series. BRASELTON, Ga. (April 14, 2003) -- The GM Card announced today that it has signed a sponsorship and marketing agreement to become the Official Credit Card of the American Le Mans ...
GM Card Named Official Credit Card of American Le Mans Series.
BRASELTON, Ga. (April 14, 2003) -- The GM Card announced today that it has signed a sponsorship and marketing agreement to become the Official Credit Card of the American Le Mans Series (ALMS) for 2003.
The agreement deepens the relationship between the professional sports car racing series General Motors, which fields a two-car racing team of Chevrolet Corvette C5-Rs in the series and has won the team and manufacturer championships in the GTS class the past two seasons.
In addition to official card status, The GM Card will be an associate sponsor of Corvette Racing in 2003. Under the terms of the agreement, highly visible GM Card decals will outfit two Corvette race cars, show cars, team transporters, team uniforms, crew team uniforms and firesuits.
"General Motors has enjoyed a tremendous record with the American Le Mans Series, and The GM Card is proud to become a part of this dynamic organization," said Jack Bowen, General Director of The GM Card. "We're thrilled at the opportunity to be the official card of the 2003 ALMS, and we look forward to working with Corvette Racing and to bringing the benefits of The GM Card to ALMS fans across the country."
"This expanded involvement by General Motors and The GM Card is a tremendous endorsement for the American Le Mans Series," said Scott Atherton, President and CEO of the ALMS. "We are proud that The GM Card is the official card of the ALMS for 2003 and we look forward to marketing the card to our fans at series events throughout the year."
ABOUT THE AMERICAN LE MANS SERIES
The American Le Mans Series is a series of North American sports car races based on the 24 Hours of Le Mans, the world's most famous endurance race. American Le Mans Series races feature four classes of race cars competing for class wins and the overall win, with the fields including many of the same drivers and cars that compete at Le Mans. The series holds events at many of North America's premier permanent road racing facilities as well as at temporary circuits in key major markets. The series motto is "For the Fans" and all events feature driver autograph sessions and open paddocks. All events are on television in the United States. Well-known automotive brand names such as Audi, Bentley, Corvette, Dodge, Ferrari, Lamborghini, MG, Nissan, Panoz, Porsche and Saleen are represented on the series. The series, which has its headquarters in Braselton, Ga., was founded in 1999 by entrepreneur Don Panoz and is sanctioned by the International Motor Sports Association (IMSA).
ABOUT THE GM CARD
The GM Card is one of the richest co-branded credit cards in existence, rewarding customers with 5 percent earnings on every credit card purchase that can be used to purchase or lease new GM cars or trucks. As of January 2003, there were 6.9 million GM Cardmembers, and since the GM Card's inception, more than 4 million GM vehicles have been purchased or leased with GM Card earnings. The GM Card is issued by the credit card service business of Household International, Inc., one of the nation's largest issuers of private label and general-purpose credit cards. More information on the GM Card can be found at www.gmcard.com.
ABOUT GENERAL MOTORS
General Motors Corp. (NYSE: GM), the world's largest vehicle manufacturer, employs 349,000 people globally in its core automotive business and subsidiaries. Founded in 1908, GM has been the global automotive sales leader since 1931. GM today has manufacturing operations in 32 countries and its vehicles are sold in more than 190 countries. In 2002, GM sold more than 8.5 million cars and trucks, nearly 15 percent of the global vehicle market. GM's global headquarters is at the GM Renaissance Center in Detroit. More information on GM and its products can be found on the company's consumer website at www.gm.com.