Sponsor partner increases involvement

JeanRichard Watches Increases American Le Mans Series Involvement For 2004, 2005 Braselton, GA - JeanRichard watches, a collection of fine SWISS timepieces intended for a clientele seeking original and exclusive products, has increased ...

JeanRichard Watches Increases American Le Mans Series Involvement For 2004, 2005

Braselton, GA - JeanRichard watches, a collection of fine SWISS timepieces intended for a clientele seeking original and exclusive products, has increased involvement in the American Le Mans Series for the remainder of the 2004 season and the 2005 season with sponsorship of television broadcasts of the professional sports car racing series.

JeanRichard joined the series this season with a new sponsorship and awards program, presenting specially-designed and engraved watches to the winning drivers in all four classes of the American Le Mans Series in the Mobil 1 Twelve Hours of Sebring event, America's oldest and most prestigious professional sports car race. In addition, watches will be presented to the winning drivers in Chevy presents Petit Le Mans at Road Atlanta, a 1,000-mile endurance event that will be held Sept. 25.

JeanRichard will also present watches to the championship drivers and team owners for the 2004 American Le Mans Series season, with the presentations to be made at the series awards banquet in Monterey, Calif., Oct. 17. The total value of the watches to be presented in 2004 is in excess of $144,000.

As another aspect of the sponsorship agreement, JeanRichard was designated as the Official Watch and Timing Sponsor of the American Le Mans Series. JeanRichard is also a sponsor of the American Le Mans Series Radio Web, and a JeanRichard logoed clock is at the start/finish line for all American Le Mans Series races to track the elapsed time during the event.

"The relationship we started this season with the American Le Mans Series has been very beneficial to JeanRichard," said Ronald Jackson, President of JeanRichard Watches North America. "This is a long-term commitment and we know that this is where we need to be."

"The upscale demographics of our audience are a perfect fit with JeanRichard's clientele, and we are very pleased to welcome the expanded involvement," said Scott Atherton, President and CEO of the American Le Mans Series.

JeanRichard will be a sponsor of the SPEED Channel telecast of Chevy presents Petit Le Mans on Sep. 25 and the NBC Sports telecast of the season-ending Fry's Electronics Sports Car Championships at Mazda Raceway Laguna Seca in Monterey, Calif., Oct. 17.

About JeanRichard

The JeanRichard brand, which dates back to the end of the 17th century, is continuing its steady development and is gradually establishing itself in the world's principal international markets. The brand is sold from almost 300 points of sale selected to match the specific nature of the company's models which are distributed over approximately 20 markets.

The Sowind Group brings together the brand names of Girard-Perregaux and JeanRichard, both of which are based in Le Chaux-de-Fonds, Switzerland. After moving into Italy and Japan, the brands were established in North America with the opening of Tradema of America in February, 2000.

About the American Le Mans Series

The American Le Mans Series is a series of North American sports car races based on the 24 Hours of Le Mans, the world's most famous endurance race. American Le Mans Series races feature four classes of race cars competing for class wins and the overall win, with the fields including many of the same drivers and cars that compete at Le Mans. The series holds events at many of North America's premier permanent road racing facilities. The series motto is "For the Fans" and all events feature driver autograph sessions, open paddocks and an unprecedented level of access for fans. All events are on television in the United States and in Europe. Well-known automotive brand names such as Audi, Corvette, Dodge, Ferrari, Lamborghini, MG, Nissan, Panoz, Porsche and Saleen are represented on the series. The series, which has its headquarters in Braselton, Ga., was founded in 1999 by entrepreneur Don Panoz and is sanctioned by the International Motor Sports Association (IMSA).

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Series ALMS
Drivers Don Panoz