iCard system becomes presenting sponsor of American Le Mans Series Radio Web. BRASELTON, Ga. (March 3, 2003) -- The American Le Mans Series Radio Web, which has brought the excitement of professional sports car racing to millions of fans over...
iCard system becomes presenting sponsor of American Le Mans Series Radio Web.
BRASELTON, Ga. (March 3, 2003) -- The American Le Mans Series Radio Web, which has brought the excitement of professional sports car racing to millions of fans over the internet, will have its first corporate backer in 2003 as the new iCard system becomes presenting sponsor in a multi-year agreement.
The iCard system, which will debut at the upcoming Mobil 1 Twelve Hours of Sebring, is designed to help fans in attendance at events have a more enjoyable experience by providing real time race information. Fans will be able to receive information on handheld Nintendo Game Boy units after purchasing or renting the iCard system, which plugs into the Game Boy Color or Game Boy Advance. Fans can either bring their own Game Boy to the event or rent one with the iCard system. The iCard system will be available at official American Le Mans Series retail locations around the racing circuits.
Information that will appear on the iCard system includes data from official IMSA live timing and scoring, which will allow fans to better keep up with the action during a race, qualifying session or practice session. There will also be real time race notes, schedules and other information available. One feature of the system will turn the Game Boy screen yellow in the event of a full-course yellow flag.
The iCard system was developed by SPP Services, LLC, of Braselton, Ga., which also designed the revolutionary position lights system used on all American Le Mans Series cars to show the top three cars in each class during competition. Both the iCard and the light system are patent pending.
The American Le Mans Series Radio Web brought to you by iCard will have live coverage of all 10 rounds of the racing series in 2003, as well as live coverage of all qualifying sessions and selected practice sessions. The broadcasts can be heard free of charge by anyone in the world who has access to the internet at www.americanlemans.com.
In addition, fans attending events in 2003 will be able to listen to Radio Web coverage of American Le Mans Series racing through radio broadcasts at the track and on the track PA systems.
The Mobil 1 Twelve Hours of Sebring will open the 2003 season for the American Le Mans Series March 12-15.