ZIP Racing to promote Hazardous Sports Apparel; team announces drivers line-up for Sebring CHICAGO, March 4 - Energized! That's what the members of ZIP Racing are as the American Le Mans Series (ALMS) season opener approaches thanks to an ...
ZIP Racing to promote Hazardous Sports Apparel; team announces drivers line-up for Sebring
CHICAGO, March 4 - Energized!
That's what the members of ZIP Racing are as the American Le Mans Series (ALMS) season opener approaches thanks to an enthusiastic sponsor, world-class technical support and a crackerjack roster of talented drivers.
The team's primary sponsor, Hazardous Sports, has been designated the official sportswear sponsor of the ALMS, and plans to be one of the most active and visible sponsors in all of motorsports.
The team has technical, engineering and race support from Pratt & Miller's Aletheon division, which also supports and designed the Le Mans-class-winning Corvette.
Last but certainly not least, the team has a creative mix of hot young champions and experienced veterans on its drivers roster for its two Porsche GT3 RS cars heading into the season opener, the prestigious Mobil 1 12 Hours of Sebring at Sebring International Raceway in Sebring, Fla. on Saturday, March 15.
Team chief executive officer and driver Steve Ivankovich of Chicago announced today that he, Andy Lally of Northport, N.Y. and Spencer Pumpelly of Mason Neck, Va., will share the driving duties in the team's Porsche GT3 RS #33 at Sebring. That Porsche's nickname is Sweetness.
In addition, Brent Sherman of Barrington, Ill.; Emil Assentato of Locust Valley, N.Y. and Nick Longhi of Nyack, N.Y. will be the drivers of a similar ZIP Racing Porsche GT3 RS, #39, also known as Vera.
Both cars compete in the GT division.
Signage on both cars will promote Hazardous Sports, a San Francisco-based company that produces a line of performance and fashion-conscious apparel and accessories based on a motorsports theme.
Hazardous Sports will provide a 53-foot mobile retail store at each ALMS race for sales of its Hazardous apparel, which will also be available through www.hazardous-sports.com very soon. ALMS licensed and branded apparel will also be available for purchase at the Hazardous Sports trailer.
Hazardous Sports' new lines of men's and women's sports shirts; fleece; headware; case goods such as motorcycle suits and helmet cases; and even a Hazardous Sports calendar featuring ZIP Racing will debut at Sebring, according to Gregg Miner, Hazardous Sports' founder.
Brad Laney, ZIP Racing's director of marketing and sponsorship, said six Team Hazardous models are also scheduled to be on hand at each ALMS race to promote the company's products. (The Hazardous Sports models and ZIP Racing drivers are also collectively known as Team Hazardous.)
Hazardous Sports radio commercials will be heard on the ALMS' radio web broadcasts and on track public address systems, and scrolling messages will tout the line on mobile scoreboards at the races.
Hazardous Sports' on-site hospitality trailer will be positioned as an ALMS sponsor/official series retail/hospitality unit.
"Hazardous Sports is thrilled to have the American Le Mans Series as our licensing partner, and ZIP Racing as our representatives on and off the track, " said Miner.
"The match between Hazardous Sports and ZIP Racing is perfect," noted Ivankovich. "The soul of Hazardous Sports is rooted in motorsports, and we are really happy that they recognize the value of an ALMS race team relationship for their products and company.
"We have crafted a comprehensive program with Hazardous that includes media, promotions, special events and hospitality, so we are eager to get things rolling and show them what we can do," Ivankovich said. "We also love the gear, which is second to none. They spent a lot of time asking about how we live our lives as race car drivers and motorsport enthusiasts, and crafted the gear around it. No kidding; I wear their stuff every day because I love it!
"With the Team Hazardous models there and the Hazardous trailer as a place to hang out and buy the gear, for men and women racers and fans alike, it will be the place to be at the races.
"We plan to have at least one party for the fans at every race," he added. "The parties will be held one evening after practice or qualifying. Anybody can come, but they'll need to have a Hazardous Sports VIP pass. They can find out how to get one of them at the Hazardous trailer at the track during regular retail hours."
Other sponsorship for the team is being provided by Alliance Residential Management, a Houston-based company that manages a portfolio of approximately 65,000 apartments nationwide.
Paul Chabris is the crew chief, with assistance from John Chabris and O.B. Barsh.
The Sebring race will be televised live from flag-to-flag by the SPEED Channel beginning with a half-hour season preview at 10 a.m. on Saturday, March 15. Live coverage by the American Le Mans Series Radio Web can be found online at www.americanlemans.com and www.imsaracing.net.
ZIP Racing's Web site will debut soon at www.ZIPRacing.com, while Hazardous Sports' is under construction at www.hazardous-sports.com.