Sebring class-winning drivers to receive Rolex watches in March classic

Rolex was named official timepiece Of Sebring International Raceway today.

SEBRING, Fla. – Sebring International Raceway announced today that Rolex will become the Official Timepiece for Sebring International Raceway and the Mobil 1 12 Hours of Sebring fueled by Fresh From Florida.

Rolex Clock
Rolex Clock

Photo by: Eric Gilbert

America’s oldest sports car endurance race kicks off the 2013 American Le Mans Series (ALMS) presented by Tequila Patrón on Saturday, March 16th.

“Sebring International Raceway is honored to be affiliated with the prestigious Rolex brand,” said Sebring President and General Manager Tres Stephenson. “We look forward to what promises to be a truly special year at Sebring, and we look ahead to 2014 and the beginning of an exciting new era.”

Next year, Sebring is expected to host the unified sports car series resulting from the merger of ALMS and the GRAND-AM Rolex Sports Car Series.

Gates open at Sebring on Wednesday, March 13, for four days of racing events culminating with the 12-hour classic on Saturday. Sebring’s legendary 3.74-mile circuit offers a wide variety of viewing, camping and parking options for spectators. Tickets are available online at or by calling 800-626.7223.

Grand-Am Road Racing

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About this article
Series ALMS , Grand-Am
Drivers Eric Gilbert
Article type Breaking news
Tags alms, grandam, rolex, sebring