Scott Duncan joins ALMS staff

American Le Mans Series Names Scott Duncan Vice-President, Sales and Marketing Position Braselton, GA - Scott Duncan, a veteran motorsports sales executive with a successful track record, has joined the staff of the American Le Mans Series in ...

American Le Mans Series Names Scott Duncan Vice-President, Sales and Marketing Position

Braselton, GA - Scott Duncan, a veteran motorsports sales executive with a successful track record, has joined the staff of the American Le Mans Series in the position of Vice-President, Sales and Marketing. He will assume his new duties May 19.

Duncan, 35, will head all sales activities for the American Le Mans Series, a professional sports car racing series based on the 24 Hours of Le Mans. In addition to series sponsors, Duncan will also identify and negotiate potential event, contingency and team sponsors, as well as advertisers for television coverage of races, the American Le Mans Series Radio Web and, the official website for the series.

Duncan will also work closely with the marketing and promotional staff of the series to build the American Le Mans Series brand.

"We are very pleased to welcome an individual with the experience and proven results of Scott Duncan to our team," said Scott Atherton, President and CEO of the American Le Mans Series. "His contagious energy and enthusiasm will be part of an entirely new approach to our sales and marketing efforts, and he's ready to tackle this new challenge head-on."

"I am absolutely thrilled to be joining the American Le Mans Series, which I feel is one of the best opportunities in motorsports," said Duncan. "The entire organization is a fantastic 'one stop' marketing opportunity, and I look forward to contributing to the continued growth."

Most recently a sales executive for Bell Racing Company, Duncan's career includes a solid background in sports marketing sales, facility sales and operations, client service, and sponsor relations, as well as promotional concept design, development, sell-in and execution. In addition, he has worked in event management, in-market activation, consumer engagement strategy, retail sales representation and media planning/management.

Duncan literally grew up in motorsports as his father, Jim, was long associated with Lowe's Motor Speedway in Charlotte, N.C., as a sales executive. After beginning his career with the Champion Spark Plug Company, Scott Duncan moved to Talladega (Ala.) Superspeedway, where he was Director of Marketing and Operations from 1993 through 1997.

He joined the McCann Erickson agency in Atlanta in 1997, where he supervised a multi-year, $20 million NASCAR team sponsorship for General Mills, Inc., and successfully negotiated an associate sponsorship for the company's snack division. He also assisted with business development for other key agency clients including Coca-Cola, General Motors, American Express, Sprint and Wal-Mart.

Duncan then spent two years as Director of Corporate Business Development for the Richard Petty Driving Experience, prospecting, negotiating and delivering millions of dollars in new business, then moved to Redcell Power Corporation in 2001. As Vice-President of Sales and Promotions, he developed and managed national sales and distribution initiatives utilizing a NASCAR Official category sponsorship and successfully sold-in national programs with key retailers in the United States and Mexico.

Duncan is a Marketing and International Business graduate of Western Carolina University. He and his wife, Lori, and their six-month-old child, Carson Joan, are relocating to the Atlanta area.

Mike Clark, who was Vice-President of Sales and Marketing for the ALMS from late 2000, left the company in April to take a television sales position in Burbank, Calif.

The next race for the American Le Mans Series will be at Mid-Ohio Sports Car Course in Lexington, Ohio, June 25-27.

About the American Le Mans Series

The American Le Mans Series is a series of North American sports car races based on the 24 Hours of Le Mans, the world's most famous endurance race. American Le Mans Series races feature four classes of race cars competing for class wins and the overall win, with the fields including many of the same drivers and cars that compete at Le Mans. The series holds events at many of North America's premier permanent road racing facilities. The series motto is "For the Fans" and all events feature driver autograph sessions and open paddocks. All events are on television in the United States. Well-known automotive brand names such as Audi, BMW, Corvette, Dodge, Ferrari, Lamborghini, MG, Nissan, Panoz, Porsche and Saleen are represented on the series. The series, which has its headquarters in Braselton, Ga., was founded in 1999 by entrepreneur Don Panoz and is sanctioned by the International Motor Sports Association (IMSA).


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Series ALMS , IMSA Others
Drivers Richard Petty