Chevrolet to sponsor New American Le Mans Series event at Road Atlanta. BRASELTON, Ga. (May 27, 2003) - Chevrolet will be the title sponsor of the June 27-29 American Le Mans Series sports car race to be held at Road Atlanta, it has been...
Chevrolet to sponsor New American Le Mans Series event at Road Atlanta.
BRASELTON, Ga. (May 27, 2003) - Chevrolet will be the title sponsor of the June 27-29 American Le Mans Series sports car race to be held at Road Atlanta, it has been announced by officials of Road Atlanta and General Motors Corporation. The event will be known as the Chevy Grand Prix of Atlanta.
It was also announced that Chevrolet will be the Official Car of Road Atlanta and will provide pace cars for all events at the permanent, natural-terrain road racing facility. The agreement with Road Atlanta deepens the relationship between the American Le Mans Series and General Motors, which fields a two-car racing team of Chevrolet Corvette C5-Rs in the series and has won the team and manufacturer championships in the GTS class the past two seasons. In addition, it was recently announced that the GM Card would be the Official Credit Card of the ALMS for 2003.
"Chevrolet and the Atlanta-area Chevy dealers are looking forward to running the Chevy Grand Prix of Atlanta," said Rick Baldick, Marketing Director, Chevrolet Corvette. "Road Atlanta is one of the most recognizable tracks in the country and the home of the ALMS. It's a great honor to be associated with this facility and the type of world-class event that attracts such a large fan and consumer base to the ALMS."
The Chevy Grand Prix of Atlanta, which was added to the American Le Mans Series schedule for 2003 in March, will be a two-hour, 45-minute timed race. The event will be the next race on the American Le Mans Series schedule and will be run two weeks after many American Le Mans Series teams compete in the 24 Hours of Le Mans in France.
The Chevy Grand Prix of Atlanta will be televised live by CBS Sports, the first network television telecast ever from Road Atlanta, and broadcast by the American Le Mans Series Radio Web.
"We are delighted that Chevrolet has joined Road Atlanta as an event sponsor and as our Official Car," said Mike Swaine, President and General Manager of Road Atlanta. "The Chevy Grand Prix of Atlanta is a tremendous bonus for our fans, and we are excited about our first network telecast. We have some more exciting announcements forthcoming that will help turn the Chevy Grand Prix of Atlanta into a 'can't miss' weekend for race fans."
The 2.54-mile Road Atlanta, located in Braselton, Ga., will also host Petit Le Mans on October 15-18, making it the only facility to hold two American Le Mans Series races in 2003. Petit Le Mans, a 1,000-mile endurance race, will be the season finale.
The track is currently offering a special, discounted "Two Event Ticket," as well as separate tickets to both events. Information is available online at www.roadatlanta.com or by calling 1-800-849-RACE (7223).
About General Motors:
General Motors Corp. (NYSE: GM), the world's largest vehicle manufacturer, employs 349,000 people globally in its core automotive business and subsidiaries. Founded in 1908, GM has been the global automotive sales leader since 1931. GM today has manufacturing operations in 32 countries and its vehicles are sold in more than 190 countries. In 2002, GM sold more than 8.5 million cars and trucks, nearly 15 percent of the global vehicle market. GM's global headquarters is at the GM Renaissance Center in Detroit. More information on GM and its products can be found on the company's consumer website at www.gm.com.