Chevrolet Named Title Sponsor of Petit Le Mans at Road Atlanta BRASELTON, GA. - Road Atlanta and the American Le Mans Series (ALMS) announced today that Chevrolet Motor Division, with the support of the Atlanta-area Chevrolet Dealers, has signed...
Chevrolet Named Title Sponsor of Petit Le Mans at Road Atlanta
BRASELTON, GA. - Road Atlanta and the American Le Mans Series (ALMS) announced today that Chevrolet Motor Division, with the support of the Atlanta-area Chevrolet Dealers, has signed a multi-year agreement to become the title sponsor of Petit Le Mans, the famous 1,000-mile endurance racing event. The title sponsored event, "Chevy presents Petit Le Mans," is a long-distance ALMS sports car race held annually at Road Atlanta in Braselton, GA. For 2004, "Chevy presents Petit Le Mans" will run on an earlier date, Saturday, September 25.
The new agreement with Road Atlanta extends Chevrolet's exclusive Official Car status and adds Official Truck as well as title sponsor rights for "Chevy presents Petit Le Mans." Chevrolet's sponsorship of Road Atlanta will be visible to ALMS fans through signage, interactive display properties, Pace Cars and safety vehicles as well as significant consumer promotions in the Atlanta market through the Atlanta-area Chevy Dealers. Current plans include for Chevrolet to pace the famous event with the all new 2004 SSR which is prominently featured in the new American Revolution advertising campaign.
"Chevrolet's sponsorship of Road Atlanta is a logical extension of our motorsports marketing strategy and will provide an opportunity for the Atlanta-area Chevy Dealers to better leverage Corvette Racing's on-track success towards the sale of new Chevrolet cars and trucks," said Gary Claudio, group marketing manager for GM Racing. "Chevrolet and GM Racing look to build mutually beneficial relationships with world class events and facilities that allow us and the Chevy dealers to provide unique and exciting experiences for Chevy owners and our target customers. Based on the past success of this relationship, we are confident that Road Atlanta will continue to deliver positive results for Chevrolet."
In addition to its sponsorship of Road Atlanta, Chevrolet and GM Racing field the two-car Compuware Corvette C5-R team which has won the GTS class Manufacturers' and Team championships in the ALMS for the past three seasons and two straight Drivers' titles.
"We are delighted that Chevrolet has expanded its relationship with Road Atlanta and become the title sponsor of our premiere event," said Mike Swaine, president and general manager of Road Atlanta. "Chevy presents Petit Le Mans occupies a special place on the international motorsports calendar, and with the support of Chevrolet and the Atlanta-area Chevy Dealers, the event will only become more important and exciting for the ALMS and our fans."
Tickets to Chevy presents Petit Le Mans are now available for purchase online at www.roadatlanta.com or by calling 1-800-849-RACE (7223).
ABOUT GENERAL MOTORS
General Motors Corp. (NYSE: GM), the world's largest vehicle manufacturer, employs about 325,000 people globally. Founded in 1908, GM has been the global automotive sales leader since 1931. GM today has manufacturing operations in 32 countries and its vehicles are sold in 192 countries. In 2003, GM sold nearly 8.6 million cars and trucks, about 15 percent of the global vehicle market. GM's global headquarters are at the GM Renaissance Center in Detroit. More information on GM and its products can be found on the company's corporate website at www.gm.com.