VP RACING FUELS NAMED OFFICIAL FUEL SUPPLIER OF IMSA SAN ANTONIO, TX (Feb. 12, 2007) - In a two-year technical and marketing partnership, VP Racing Fuels has been appointed as the Official Fuel Supplier of the International Motor Sports ...
VP RACING FUELS NAMED OFFICIAL FUEL SUPPLIER OF IMSA
SAN ANTONIO, TX (Feb. 12, 2007) - In a two-year technical and marketing partnership, VP Racing Fuels has been appointed as the Official Fuel Supplier of the International Motor Sports Association (IMSA), the sanctioning body announced today. VP Racing Fuels, known for its technical racing fuel expertise, will formulate and provide all supply logistics as the IMSA-sanctioned American Le Mans Series adopts multiple ethanol enriched gasoline blends to be used in competition this year and into the future, starting with the season-opening Mobil 1 Twelve Hours of Sebring on March 17.
VP Racing Fuels will first supply IMSA 100/E 10, a tightly controlled specification of its street-legal StreetBlaze 100 octane ethanol-enriched gasoline. The move further demonstrates the relevance of the American Le Mans Series as its partners showcase the technological advances of their consumer brands on the race track.
"The American Le Mans Series is committed to providing the best possible North American motorsports platform for manufacturers and partners to display their innovative technology to our ever-growing consumer base," said Scott Atherton, President & CEO of the American Le Mans Series. "This new relationship with VP Racing Fuels is yet another example of the relevancy of the American Le Mans Series. We view VP as being on the leading edge of the development and production of racing fuel technology - and the practical application of such technology to the consumer. Those same advances will carry over to its customers, who will directly benefit from VP's involvement with the Series. It is a win-win situation for all."
In addition to the American Le Mans Series, VP Racing Fuels also will provide IMSA-sanctioned fuel to teams competing in IMSA Lites presented by Hankook and the IMSA GT3 Cup Challenge presented by Michelin during the 2007 and 2008 seasons. The Star Mazda Championship, another IMSA-sanctioned series, also benefits from a partnership with VP.
All teams in the American Le Mans Series with the exception of the Audi R10 TDI turbo diesel will use the street-legal ethanol enriched gasoline StreetBlaze 100 (IMSA 100/E 10).
Intersport Racing was among the Series teams that tested VP's fuel at the recent American Le Mans Series Winter Test at Sebring International Raceway. "The Intersport Lola ran extremely well on VP Racing Fuel's StreetBlaze 100 (IMSA 100/E 10)," said team owner and driver Clint Field. "It's a quality ethanol fuel blend which demonstrates that a racing fuel can be not only high performance but ecologically friendly as well. At Intersport, it's important that we give our team every advantage and opportunity to challenge for the American Le Mans Series team title, so having a fuel that provides a world-class performance is critical. We believe VP can deliver that type of performance."
"VP is excited about this new technical partnership and the marketing opportunities it affords," said Bruce Hendel, Sales Manager for VP. "Our association with the IMSA and the American Le Mans Series will further solidify our position as the market leader in race fuel technology. Over and above that, the Porsche, Corvette and Ferrari enthusiasts, and others who follow the American Le Mans Series are natural targets for VP's StreetBlaze 100 racing fuel, which is oxygenated with ethanol and street legal throughout the U.S. The Series will provide the perfect venue to educate these high performance street car owners on the positive impact StreetBlaze can have on their cars' performance, generating as much as 14 percent more horsepower than premium pump gas.
"We expect to leverage VP Racing Fuels' increasing retail presence in support of the series, starting in California where StreetBlaze 100 is available at the pump at selected VP-branded retail gas stations," Hendel added. "Cross-promotional opportunities with VP will help the American Le Mans Series reach a larger audience of enthusiasts who use high performance fuels."
"We're excited to be associated with VP Racing Fuels and the American Le Mans Series as they provide a clear message to consumers that performance and environmental responsibility can co-exist with ethanol-enriched fuel," said Tom Slunecka, executive director of the Ethanol Promotion and Information Council (EPIC).
VP Racing has manufactured top-line fuels for motorsports since 1975. With more than 60 unique blends, VP has fueled champions in virtually every racing category and class - from circle track, drag racing and road racing to off road, off shore and even airplane racing. In addition to fuels, VP's product line includes performance chemicals, specialty lubricants, traction adhesives and fuel handling accessories. More information can be obtained from VP's website at vpracingfuels.com.
The American Le Mans Series is the premium brand of motorsport in North America, featuring high-tech sports cars from the most prestigious automobile manufacturers in the world. Its unique four classes of competition showcase exotic, open-top prototypes and sophisticated production-based GT cars, all competing on the track at the same time. The American Le Mans Series competes at the premier road racing tracks across North America and at selected temporary street circuits in major urban markets. With a 2007 television package that includes five network broadcasts on CBS and NBC and seven telecasts on SPEED, plus live broadcasts across Europe, the Series delivers a global marketing platform that is unmatched in motorsports. The Series, founded in 1999 by Georgia entrepreneur Don Panoz, represents a mirror image to the prestigious 24 Hours of Le Mans, the world's most famous and authentic automobile race. The American Le Mans Series features elite marques such as Audi, Porsche, Corvette, Acura, Aston Martin, Mazda, Ferrari, Panoz and Saleen and premium brands such as Michelin, Yokohama, Kumho, Lowe's, EPIC, Shell, Klein Tools and many others.