AMERICAN LE MANS SERIES REACHES THREE-YEAR EXTENSION WITH MOTORSTV FOR INCREASED EUROPEAN EXPOSURE Braselton, Ga. - The American Le Mans Series and Pan-European broadcaster MotorsTV today announced the extension and expansion of a ...
AMERICAN LE MANS SERIES REACHES THREE-YEAR EXTENSION WITH MOTORSTV FOR INCREASED EUROPEAN EXPOSURE
Braselton, Ga. - The American Le Mans Series and Pan-European broadcaster MotorsTV today announced the extension and expansion of a multi-year broadcasting rights agreement for MotorsTV to become the exclusive "live" television outlet for the Series in Europe through the 2008 season.
The new agreement also includes Internet enhancements via shared endeavors between the Series' official Web site (www.americanlemans.com) and MotorsTV.com, substantial upgrades in MotorsTV's promotion of the Series to its viewers (including a season-long watch and win promotional event) and mutual plans to develop additional American Le Mans Series programming opportunities to air on MotorsTV.
MotorsTV currently reaches more than 45 million households in 30 European countries and broadcasts in English, French, German and Greek. On March 18, MotorsTV will feature 10.5 hours of "live" coverage of the 54th running of the Mobil 1 Twelve Hours of Sebring beginning at 15:00 Central European Time (CET).
"We could not ask for a better television partner in Europe than MotorsTV. Its involvement with the American Le Mans Series has led to millions of European viewers tuning in to watch the premium brand of motorsports in North America," said Scott Atherton, Series President and CEO. "The growth of the Series isn't confined to North America and the United States; awareness and appreciation of the American Le Mans Series continues to spread overseas thanks to partners like MotorsTV.
"Sports car racing traces its roots to Europe, and we are proud to work with MotorsTV to deliver the world's best manufacturers, teams, drivers and professional sports car racing to such a desirable audience," Atherton added.
MotorsTV began broadcasting Series races in 2004, which immediately were met with overwhelming approval and fanfare. Viewers routinely have voted American Le Mans Series races as the best and most popular motorsports program in the MotorsTV lineup.
"This will mark the third year of our partnership with the American Le Mans Series," said Motors TV Head of Programming and Acquisitions Frederic Viger, "and I'm very happy we managed to extend this deal on a long-term basis. MotorsTV's desire and capability of opening its air-time for long-lasting endurance events is unrivaled, and brings to the viewers the real essence of the sport.
"In the last few years of our involvement, the American Le Mans Series has been consistently rated by our viewers as one of their favorite MotorsTV programs," he continued. "We look forward to building on that experience as the 2006 season unfolds and for the next three years."
The American Le Mans Series begins its 2006 season with the 54th annual Mobil 1 Twelve Hours of Sebring. The 12-hour endurance classic is scheduled for 10:30 a.m. EST on March 18 at Sebring International Raceway. It will be televised live on SPEED Channel in North America and MotorsTV in Europe. In addition, Greenlight-Television will distribute the race worldwide to more than 510 million households. American Le Mans Series Radio will have flag-to-flag coverage available at www.americanlemans.com, along with IMSA Live Timing & Scoring.