Cadillac to title sponsor Miami event

Grand Prix Americas secures Cadillac as Title Sponsor for ALMS race. MIAMI, FL -- September 4, 2002 -- Grand Prix Americas, Downtown Miami's premier auto street race, has secured Cadillac Motors, a division of General Motors, as the official...

Grand Prix Americas secures Cadillac as Title Sponsor for ALMS race.

MIAMI, FL -- September 4, 2002 -- Grand Prix Americas, Downtown Miami's premier auto street race, has secured Cadillac Motors, a division of General Motors, as the official title sponsor of the American Le Mans Series (ALMS) race to be held Saturday, October 5th, announced Chuck M. Martinez, president and general manager, Grand Prix Americas. The Saturday race will be entitled the Cadillac American Le Mans Challenge.

"The combination of Cadillac's reputable automotive expertise and motorsports experience makes them a perfect fit for this event," said Martinez. "Cadillac's interest in becoming a title sponsor of Grand Prix Americas shows the importance and magnitude this event plays in the City of Miami."

Grand Prix Americas will speed through the streets of Miami on Friday, Saturday and Sunday, October 4-6. Race cars will reach speeds of more than 180 mph on the 1.57-mile circuit making their way through Bayfront Park, Biscayne Boulevard and downtown streets. The world-class racing event also will feature the CART FedEx Championship Series on Sunday afternoon and the Trans-Am Series for the BFGoodrich Tires Cup Race immediately following. The Cadillac American Le Mans Challenge will be held on Saturday.

"Given the great success of our recent sponsorship of The Cadillac Grand Prix of Washington, D.C., we are eager to get our dealers and fans involved in bringing racing back to downtown, Miami," said Jay Spenchian, brand director for Cadillac. "Miami is a key market for Cadillac and Grand Prix Americas gives us a great opportunity to reach that community."

Grand Prix Americas will be a historic event as it brings together two of North America's premier road racing series for the first time ever. CART FedEx Championship Series will join the ALMS promoting a "dual-headline" that will make the Grand Prix Americas one of the foremost motorsports weekends of the year.

The high-voltage auto street race, dubbed "The Blast by the Bay," will feature three days of exciting street racing, concerts and parties Grand Marshaled by Hispanic TV star and model, Sofia Vergara. Fans will have the opportunity to meet world famous drivers by attending several autograph sessions held throughout the weekend.

Cadillac's endurance-racing program is a fundamental part of the brand's aggressive strategy to grow business and to accelerate a change in perception of the brand. In the final year of its three-year program, Cadillac and its two LMP entries will compete at Mazda Raceway Laguna Seca on Sept. 22 before the Miami event. The Cadillac Program will conclude by running at the ALMS season ending Audi presents Petit Le Mans in Atlanta on Oct. 12.

The American Le Mans Series is a series of North American sports car races based on the 24 Hours of Le Mans, the world's most famous endurance race. American Le Mans Series races feature four classes of race cars competing for class wins and the overall win, with the fields including many of the same drivers and cars that compete at Le Mans. The series holds events at many of North America's premier permanent road racing facilities as well as at temporary circuits in key major markets. The series motto is "For the Fans" and all events feature driver autograph sessions and open paddocks. All events are on live television in the United States. Well-known automotive brand names such as Audi, Cadillac, Corvette, Dodge, Ferrari, MG, Nissan, Panoz, Porsche and Saleen are represented on the series. The series, which has its headquarters in Braselton, Ga., was founded in 1999 by entrepreneur Don Panoz and is sanctioned by the International Motor Sports Association (IMSA).

Grand Prix Americas is owned by Championship Auto Racing Teams (CART) and Raceworks, LLC. It will be held in Downtown Miami at Bayfront Park in agreement with the City of Miami, the Bayfront Park Management Trust and the Miami Sports and Exhibition Authority. The festive weekend will feature various concerts and social events and will culminate in the three races, CART FedEx Championship Series, American Le Mans and Trans Am.

For more information on Grand Prix Americas, call (305) 533-1033 or log onto www.miamirace.com. For ticket information, call (305) 373-3333 or visit www.miamirace.com.

-alms-

Be part of something big

Write a comment
Show comments
About this article
Series ALMS
Drivers Don Panoz