Bob Dickinson Named VP of Media & Communications for American Le Mans Series Braselton, Ga. - The American Le Mans Series has named Bob Dickinson its Vice President of Media and Communications effective immediately. Dickinson, a 30-year ...
Bob Dickinson Named VP of Media & Communications for American Le Mans Series
Braselton, Ga. - The American Le Mans Series has named Bob Dickinson its Vice President of Media and Communications effective immediately. Dickinson, a 30-year communications veteran, brings extensive media and communications experience and expertise in sports, television and motorsports, including the National Football League, Turner Broadcasting, and several Olympic games.
"Bob comes to American Le Mans with not only a solid background in motorsports but as one who knows and has experience with the many constituents and levels with which our sport needs to communicate and interact," says ALMS CEO and President Scott Atherton. "We believe that ALMS is poised to continue making a pronounced impact within the motorsports industry over the next several years, and we believe the relationships Bob is capable of fostering with the media will play an instrumental role in communicating that."
At Turner Broadcasting, he initially headed worldwide public relations efforts for the 1990 Goodwill Games, garnering a documented $50 million worth of exposure for the international event. He has also worked two Olympic Games - Atlanta ('96) and Athens ('04) - as Venue Information Manager dealing with international media. During the recent Olympic games, he oversaw media for the first medal given at the Games - in Shooting - which received attention worldwide.
After his success with the '90 Goodwill Games, Dickinson was named Director of Program Acquisition for Turner Sports where he focused on building the company's motorsports programming into one of the most profitable elements in its sports program lineup. In addition, he played a significant role in the development of Turner's racecar programs for The Cartoon Network and WCW. In his role as chairperson of Turner's international sports committee, he helped the network obtain rights to the first ever NASCAR race in Japan and Latin America rights for the NBA.
Prior to Turner, Dickinson spent five years in the National Football League with the Atlanta Falcons' public relations and marketing office. In addition to media relations, he proposed and headed an economic development study for the Falcons, which led to the city's proposal for the Georgia Dome.
Early in his career, he worked as a college sports information director at Tennessee Tech, University of Richmond, and The Citadel. He began is public relations career with the Charlotte Hornets in the World Football League as its assistant director of public relations.
He comes to ALMS having most recently operated his own sports development group based in Charlotte, NC where he concentrated on public relations and marketing overlays for emerging companies within the sports and entertainment industries. His client list included Marvel Entertainment/Fleer Skybox, Sheraton NYC, Shoney's, Food Lion, Al Copeland, Inc., A&E/WE Networks, and Global Music & Media, Inc.