Atherton to join other road racing leaders in SEMA seminar

American Le Mans President Scott Atherton to Join Other Road Racing Leaders in SEMA Road Racing Seminar BRASELTON, Ga. (October 28, 2003) -- Scott Atherton, President and CEO of the American Le Mans Series, will join leaders of other top road...

American Le Mans President Scott Atherton to Join Other Road Racing Leaders in SEMA Road Racing Seminar

BRASELTON, Ga. (October 28, 2003) -- Scott Atherton, President and CEO of the American Le Mans Series, will join leaders of other top road racing sanctioning bodies in a seminar designed to introduce members of the Specialty Equipment Marketing Association (SEMA) to opportunities available to them in the world of motorsports marketing.

The seminar will be held Nov. 4 as part of the annual SEMA Show in Las Vegas.

Atherton will be joined in the seminar by Steve Johnson, President and CEO of SCCA Pro Racing. The American Le Mans Series, its sanctioning body, IMSA, and SCCA Pro Racing recently announced a landmark joint operating agreement for the betterment of road racing in North America. The Speed World Challenge Series, operated by SCCA Pro Racing, will have a more common schedule with the American Le Mans Series in 2004.

Also scheduled to be on the SEMA seminar panel is Christopher R. Pook, President/CEO of CART. Veteran motorsports marketing consultant Brian Turner will moderate the seminar.

The seminar is the first of a number of initiatives by SEMA to introduce association members to opportunities in the motorsport community. In addition to outlining their 2004 plans, the racing authorities will present a number of successful case studies of aftermarket manufacturers and distributors who are already involved in sponsorship of the sport. The presentations will be followed by a question and answer period.

The seminar will be held in Room N254 (North Hall) of the Las Vegas Convention Center at 10 a.m. and is open to all Automotive Aftermarket Industry Week (AAIWi) registrants.

About the American Le Mans Series

The American Le Mans Series is a series of North American sports car races based on the 24 Hours of Le Mans, the world's most famous endurance race. American Le Mans Series races feature four classes of race cars competing for class wins and the overall win, with the fields including many of the same drivers and cars that compete at Le Mans. The series holds events at many of North America's premier permanent road racing facilities. The series motto is "For the Fans" and all events feature driver autograph sessions and open paddocks. All events are on television in the United States. Well-known automotive brand names such as Audi, BMW, Corvette, Dodge, Ferrari, Lamborghini, MG, Nissan, Panoz, Porsche and Saleen are represented on the series. The series, which has its headquarters in Braselton, Ga., was founded in 1999 by entrepreneur Don Panoz and is sanctioned by the International Motor Sports Association (IMSA).

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Series ALMS
Drivers Don Panoz , Steve Johnson