M3 Motorsports, L.L.C. forms marketing partnership with American Spirit Racing, Inc. Jason Workman to American Spirit Racing for 2004 Cape Coral, FL (February 16, 2004) - American Spirit Racing announced today a marketing partnership with M3 ...
M3 Motorsports, L.L.C. forms marketing partnership with American Spirit
Jason Workman to American Spirit Racing for 2004
Cape Coral, FL (February 16, 2004) - American Spirit Racing announced today a marketing partnership with M3 Motorsports in its American Le Mans Series Lola/Nissan operation in LMP2. Jason Workman joins American Spirit Racing as driver.
"The marketing partnership of M3 Motorsports and American Spirit Racing will produce one of the most powerful operations in endurance racing," claims Jon Lewis, President of American Spirit Racing. "Alex and I became acquainted last year while he was representing Jason Workman with Tony Dowe as Chief Engineer at Essex Racing. I have the highest respect for Alex and his intensity for the sport, and I look forward to a great future from our association."
"I am very pleased to finalize this partnership with American Spirit Racing," added Alex Graas. "Jon (Lewis) runs an exceptional racing operation and continues to expand its capabilities. I also think that bringing Jason Workman and Tony Dowe back together to the team was a great move. This partnership worked extremely well in 2003 and, now with the help of American Spirit Racing, I expect an even stronger campaign this coming season."
M3 Motorsports is a management and marketing company that was set up by Alex Graas in 2003 to oversee his growing involvement in motor racing here in the United States. Graas, from the Grand Duchy of Luxembourg, is a veteran sports management and consulting executive. He has managed the career of young American driver, Jason Workman, for several years and has been instrumental in Workman's continued success on the race track. The daily operations of M3 are run by marketing director Francis Perfetto.
"We have made some exciting changes to our driver line up from our original entry," stated Lewis. "Jason Workman will drive the #11 entry for American Spirit Racing in 2004. I am extremely excited about having someone as talented and professional as Jason on board for the 2004 season. This is a tremendous addition for our operation and I am extremely optimistic about our performance and results this year."
"I can't wait to get back in that cockpit," said Workman. "The Lola-Nissan proved to be an exceptionally reliable package last year. For 2004, I think we can improve upon the already superb results we attained last year. I want to thank American Spirit Racing for adding me to their team roster. It is a great opportunity and I plan on taking every advantage of it!"
Despite Workman's relative youth, he sports an impressive racing background. The 26 year-old driver was awarded 3rd place trophy in the ALMS LMP675 Championship in 2003. Last season was a year of momentum and reliability as Workman managed to score points in all but the opening race of the championship. His consistency was unsurpassed and kept his championship hopes alive through to the final race of the season.
American Spirit Racing will be testing at Sebring International Raceway on February 24 and 25th in preparation for the season opener at the 52nd Annual 12 hours of Sebring on March 20th, the oldest running endurance race in North America. The event in Sebring, Florida annually attracts over 90,000 spectators and features participation from top teams from around the world. Live coverage of the race will be televised on the SPEED Channel Television network.