Lamborghini Urus worldwide premiere highlights


Urus, the world’s first Super Sport Utility Vehicle, was launched on December 4, 2017.

The Lamborghini factory, in our heartland of Sant’Agata Bolognese, Italy, was turned into a breathtaking stage, to host the arrival of our latest masterpiece.

Inspired by the iconic LM002 and bringing unparalleled Lamborghini power and style to the SUV market, the Urus combines the roaring performance of a super car with the comfort and versatility of an SUV.


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Duration 03:14
Posted Dec 6, 2017
Series Automotive