Drift Allstars is a 10-stop drifting and music extravaganza in which the world’s top drivers and teams, from 16 nations, compete for the championship title across EMEA. Teams compete in some of the world’s most powerful saloon cars driven by many of the best (and youngest) drivers. It has a very fast growing, fully engaged fan base, both on and off the track, with between 15,000 and 25,000 people attending each event. The 8 part TV show covering the 2014 Championship is being broadcast on 38+ networks worldwide reaching of over 352 million households. The social media fan numbers are also growing at a phenomenal rate of around 10,000 a week, with a current monthly reach of over 20 million and following of over 1.6million across all social media platforms.