Skip to main content

Sign up for free

  • Get quick access to your favorite articles

  • Manage alerts on breaking news and favorite drivers

  • Make your voice heard with article commenting.

Recommended for you

Yamaha hopes MotoGP race winner Ai Ogura can revive Japan’s “lost” motorcycle passion

MotoGP
MotoGP
Japanese GP
Yamaha hopes MotoGP race winner Ai Ogura can revive Japan’s “lost” motorcycle passion

Guenther Steiner jokes Christian Horner Ferrari talk is good book publicity

Formula 1
Formula 1
Bahrain GP in Malaysia
Guenther Steiner jokes Christian Horner Ferrari talk is good book publicity

Joey Logano down but not out of NASCAR Chase after Kansas flat tire

NASCAR Cup
NASCAR Cup
Kansas II
Joey Logano down but not out of NASCAR Chase after Kansas flat tire

Kimi Antonelli has "spooked himself" amid F1 title pressure, says Naomi Schiff

Formula 1
Formula 1
Bahrain GP in Malaysia
Kimi Antonelli has "spooked himself" amid F1 title pressure, says Naomi Schiff

George Russell details F1 drivers' Langkawi boys' trip ahead of Bahrain GP in Malaysia

Formula 1
Formula 1
Bahrain GP in Malaysia
George Russell details F1 drivers' Langkawi boys' trip ahead of Bahrain GP in Malaysia

Porsche and Cadillac fighting on nearly equal terms in Petit Le Mans BoP

IMSA
IMSA
Petit Le Mans
Porsche and Cadillac fighting on nearly equal terms in Petit Le Mans BoP

As Mercedes looks to deal F1 2026 knockout blow, will its driver fight reignite?

Formula 1
Azerbaijan GP
As Mercedes looks to deal F1 2026 knockout blow, will its driver fight reignite?

The most unexpected driver and team breakups in modern NASCAR Cup history

NASCAR Cup
NASCAR Cup
The most unexpected driver and team breakups in modern NASCAR Cup history
Breaking news

Haas splits with F1 title sponsor Rich Energy

The title sponsorship agreement between the Haas Formula 1 team and Rich Energy has been terminated with immediate effect, with the team citing "a corporate restructuring process" at Rich as the impetus.

Kevin Magnussen, Haas F1 Team VF-19

While the Rich Energy deal was the inspiration behind Haas' current black-and-gold livery, the latest decision will not impact the primary colour scheme of the VF-19, which now simply run without the branding of its now-former title sponsor.

The new energy drink company had come on board with Haas before the start of the year, having previously explored opportunities with other teams like Williams, Force India and McLaren.

But the nascent partnership between Rich and Haas was placed in doubt as early as July, when Rich Energy's then-CEO William Storey announced he had "terminated" the deal with the American F1 team due to "poor performance".

The deal was seemingly preserved by shareholders and Rich Energy's branding has remained on the VF-19 in the subsequent races, including last weekend's Italian Grand Prix.

But with team boss Gunther Steiner confirming in late August that Rich would take a final decision on the contract before the upcoming Singapore Grand Prix, a statement from the American outfit has now confirmed an "amicable" end to the partnership.

"Haas F1 team and Rich Energy have amicably agreed to end their partnership together in the FIA Formula One World Championship with immediate effect," the statement read.

"While enjoying substantial brand recognition and significant exposure through its title partnership of Haas F1 Team in 2019, a corporate restructuring process at Rich Energy will see the need for a revised global strategy.

"Subsequently, Haas F1 Team and Rich Energy concluded a termination of the existing partnership was the best way forward for both parties.

"Haas F1 Team would like to express its thanks and best wishes to the stakeholders at Rich Energy."

Read Also:

Previous article Mercedes did not have right package for Spa/Monza - Wolff
Next article Binotto explains why Leclerc was "forgiven" after Italian GP

Top Comments

Latest news