11 April 2008. A1 Team Pakistan is delighted to announce a partnership with JS Group, one of Pakistan's most diversified and progressive financial services groups. The motor racing team competing in the A1GP World Cup of Motorsport is displaying...
11 April 2008. A1 Team Pakistan is delighted to announce a partnership with JS Group, one of Pakistan's most diversified and progressive financial services groups. The motor racing team competing in the A1GP World Cup of Motorsport is displaying JS Group branding on the livery of the team's car as part of the tie-up with the Group.
The JS Group has teamed up with Pakistan's entry in the A1GP Series not only to promote the brand name of this leading financial group, but also to work alongside the team to extend the commercial reach and promote the value and benefits of the team to potential partners. The JS Group logo will feature on the A1 Team Pakistan car at the final two rounds of the 2007/08 A1GP Series in Shanghai, China this weekend and Brands Hatch, UK in the first weekend of May. It is planned for this initial introduction to be developed into a full-season programme for 2008/09.
The partnership programme showcases the opportunities that the team presents for Pakistan companies to promote their products and services on a global platform, through the unique sporting property of A1GP, a Series which pits country against country, with each team racing for national pride.
The JS Group controls and operates market-leading financial services companies in Pakistan across sectors including asset management, commercial banking, Islamic banking, insurance, investment banking, financial advisory services, stock brokerage, company research, consumer credit rating, factoring and micro finance.
JS Group also has investments throughout Pakistan's economy, including its industrial sector, technology & media sectors, commercial real estate, energy & natural resources and aviation.
Arif Husain, Seat Holder, A1 Team Pakistan, says of JS Group partnering with the team, "We're very pleased to have attracted a company of the calibre of JS Group to support A1 Team Pakistan. This partnership demonstrates the opportunities that the team presents to key Pakistani corporations and we hope that it is the start of a long and successful association."
Nadia Munawar, Director Corporate Affairs at JS Group commented on their decision to associate themselves with A1 Team Pakistan "Motor sport events are now becoming very popular in Pakistan but we felt that the corporate sector unfortunately had not realized the branding value of A1 Team Pakistan. We understand the importance of corporate sponsors to keep A1 Team Pakistan alive. We are very pleased to have the JS logo on a car that puts Pakistan into prominence on the global motor sporting horizon. We are hoping to inspire other Pakistani corporate houses to take ownership of A1 Team Pakistan"