PROTON CONTINUES THE COLLABORATION WITH A1 TEAM MALAYSIA Subang Jaya, 27 September 2006 - PROTON today concluded a sponsorship agreement that will see it continuing its support of A1 Team Malaysia in the 2006-07 A1 Grand...
PROTON CONTINUES THE COLLABORATION WITH A1 TEAM MALAYSIA
Subang Jaya, 27 September 2006 - PROTON today concluded a sponsorship agreement that will see it continuing its support of A1 Team Malaysia in the 2006-07 A1 Grand Prix of Nations Championship.
The sponsorship agreement was signed between Perusahaan Otomobil Nasional Sdn Bhd, a wholly owned subsidiary of PROTON Holdings Berhad, and A1 Team (Malaysia) Sdn Bhd. Signing on behalf of PROTON was its Managing Director Syed Zainal Abidin Syed Mohamed Tahir while A1 Team Malaysia was represented by its principal Jack Cunningham.
Sponsorship of A1 Team Malaysia provides PROTON with an ideal avenue to generate greater awareness abroad, which covers its range of products and engineering capabilities in the automotive industry.
"This is in line with PROTON's long term objective of establishing a greater international presence," said Syed Zainal Abidin.
"The presence through A1 Team Malaysia is a strong and effective branding exercise that enables the PROTON brand to reach millions of audience worldwide. At the same time, this sponsorship will also continue to give us access to valuable skills and experience in the areas of professional race team logistics, support, promotion, as well as management know-how."
PROTON first joined A1 Team Malaysia as a commercial partner for the inaugural season 2005/06 and became the only official car manufacturer sponsor of a team in the series.
The A1 Team Malaysia finished a commendable fifth overall in the Championship, which is dubbed as the world cup of motor racing. This year's Championship that kicks off with the Dutch Grand Prix from 29 September to 1 October 2006 will see 25 teams competing in 11 countries.
"Having the PROTON name on the racing car has helped create enormous mileage for the brand as we have experienced from the previous year's sponsorship. For example, when the race moved to the United States last year many people were curious what PROTON stood for and when they eventually learnt that we are a car manufacturer, it surprised many people who were impressed that Malaysia not only had a national car but more importantly also possessed the capability and technology to produce its own range of vehicles," said Jack Cunningham.
Syed Zainal Abidin added that while PROTON continues to promote and associate the brand with the success in international motor-racing, this collaboration with A1 Team Malaysia would support the effort to expose and develop local talents and skills in competitive motorsports activities.