AkzoNobel enters FIA World Touring Car Championship with StickerFix AkzoNobel Car Refinishes (ANCR) is to provide its unique StickerFix adhesive repair system to the SR- Sport team after becoming a technology partner of the FIA World Touring Car...
AkzoNobel enters FIA World Touring Car Championship with StickerFix
AkzoNobel Car Refinishes (ANCR) is to provide its unique StickerFix adhesive repair system to the SR- Sport team after becoming a technology partner of the FIA World Touring Car Championship (WTCC) contenders.
Launched last year, StickerFix is a do-it-yourself solution for minor nicks and scratches which offers an easy alternative to touch-up pens and other consumer scratch repair systems. It's ideal for WTCC vehicles such as SR-Sport's turbocharged SEAT Leon 2.0 TDI car, as teams have just 15 minutes between races to repair incidental damage and return to the start line.
"I've never seen anything like it," says SR-Sport team driver and two-time independent WTCC champion Tom Coronel. "The hi-tech film is coated with the same paints as those used on my car, so the color match is perfect. Additionally, the film can be cut to size and applied to damaged areas of the vehicle for a nearly invisible cosmetic repair, so the engineers just have to select the size needed for the surface repair, clean the surface, apply and that's it. It's fast, easy and very high quality perfect for our needs."
Added ANCR's Marketing Director for the EMEA region, Phil Coady: "We are very proud to have been approached by the SR-Sport team to become a technology partner and to see our latest innovation integrated into their race day operations. What these guys can do in 15 minutes is really impressive. StickerFix is helping them to become even quicker and ensuring that the car will be ready and looking good for the next race."
The WTCC is a series of professional international races for modified large-scale series production cars. It is officially sanctioned by the FIA (Federation Internationale de l'Automobile) the governing body for world motor sport which also sanctions prestigious racing championships such as Formula One and the World Rally Championships. Around 750,000 spectators attended WTCC races last year, while an estimated audience of 430 million tuned in to watch on television.