Miller Motorsports Park names US race title sponsor

StriVectin-SD Named Title Sponsor of HANNSPREE SUPERBIKE WORLD CHAMPIONSHIP® Event at Miller Motorsports Park TOOELE VALLEY, UTAH (April 12, 2008) -- Miller Motorsports Park is very pleased to announce that it has entered into a ...

StriVectin-SD Named Title Sponsor of HANNSPREE SUPERBIKE WORLD CHAMPIONSHIP® Event at Miller Motorsports Park

TOOELE VALLEY, UTAH (April 12, 2008) -- Miller Motorsports Park is very pleased to announce that it has entered into a wide-ranging partnership with Basic Research, Inc., a Salt Lake City-based manufacturer of cosmetic, fitness and weight-loss products, to help promote and build awareness of the company's products.

StriVectin-SD, a cosmetic cream that helps diminish the appearance of fine lines, wrinkles and crows' feet, will be the title sponsor of the HANNspree Superbike World Championship® event over the weekend of May 29-June 1. The event will now be known as the HANNspree Superbike World Championship®, StriVectin-SD USA Round presented by HANNspree. In addition to its title sponsorship at Miller Motorsports Park, Basic Research will also utilize the global marketing platform of the HANNspree Superbike World Championship® to market StriVectin-SD internationally.

As part of the agreement, Basic Research's range of products will be involved in a variety of sponsorship roles, including a contingency sponsorship of the Ford Racing Mustang Challenge for the Miller Cup and the title sponsorship of the Extreme Action Sports Jam, which will be a downtown party on May 29 at the Gallivan Center in Salt Lake City to promote the HANNspree Superbike World Championship®, StriVectin-SD USA Round presented by HANNspree.

"Basic Research is known worldwide for our innovative, out-of-the-box product development and marketing," said Dennis Gay, CEO of Basic Research. "We tested the waters with our sponsorship of the Zantrex-3/StriVectin NHRA Top Fuel Dragster the past couple of years, and had huge success and got lots of positive feedback on that effort, so getting involved with Miller Motorsports Park and World Superbike was a perfect fit. Besides, I'm a huge race fan, so sometimes it's good to be able to help steer the company in a direction that will be a lot of fun as well as be great PR for both StriVectin and Miller Motorsports Park."

"We are very honored that Basic Research has chosen Miller Motorsports Park as the vehicle to promote its products," said Larry Miller, owner of Miller Motorsports Park. "What makes this partnership even more meaningful is that this is an instance where two Utah companies have come together to help promote each other on both a national and international scale. We are pleased to be able to offer this type of international exposure to Utah companies like Basic Research.

"We very much appreciate the support of Basic Research," said Alan Wilson, CEO and General Manager of Miller Motorsports Park, "and are gratified that they recognize the value of a partnership with Miller Motorsports Park and the international exposure that this agreement will offer. The HANNspree Superbike World Championship® is one of the top three racing series in the world, which is seen by 2 billion television spectators on 95 television networks in 173 countries each year, and offers a fan-friendly format using production-based motorcycles that are derived from those sold in dealerships every day. This event will have a significant impact on the State of Utah, both on a commercial and entertainment level, and we are proud to have Basic Research play such an integral role with our event and our facility."

Paolo Flammini, CEO of FGSport added: "As the worldwide organizers of the HANNspree Superbike World Championship, we are honored that a primary company like Basic Research has decided to support the USA Round hosted by Miller Motorsports Park. The association between the StriVectrin-SD brand and the HANNspree Superbike World Championship -- USA Round will certainly guarantee a great national and international exposure to the Basic Research products as well as an opportunity to spread the Superbike World Championship message among a very wide consumer base."

Basic Research, founded in 1992, has grown from a small local company to a worldwide, $300 Million powerhouse. You might not recognize the name Basic Research, but it's a good bet you know about the ground-breaking brands they distribute. From weight loss to cosmetics, from anti-aging to joint health and more, Basic's products represent the top brands in their respective markets around the globe. You can find Basic's products at Wal-Mart, Bloomingdale's, Saks Fifth Avenue, Macy's, Sephora, GNC, CVS, Rite Aid, Walgreen's... and over 17,000 individual retail outlets worldwide. Basic's vision of a responsive, ethical industry is changing the way cosmetic, fitness, anti-aging and weight-loss products are researched and marketed, and Basic's reputation for cutting-edge product development and meticulous research speaks for itself.

The HANNspree Superbike World Championship®, StriVectin-SD USA Round presented by HANNspree will take place over the weekend of May 29 -- June 1. The event will include the sixth round of the HANNspree Superbike World Championship® as well as the Honda Summit of Speed, featuring the fifth round of the AMA Superbike Championship presented by Parts Unlimited, which is comprised of the AMA Superbike Championship presented by Parts Unlimited, the Pro Honda Oils AMA Supersport Championship presented by Shoei Helmets, the AMA Formula Xtreme Championship and the AMA Superstock Championship presented by Dynojet.

For more information, or to purchase tickets, call (435) 277-RACE (7223) or visit www.MillerMotorsportsPark.com. For more information on Basic Research, Inc., visit their website at www.BasicResearch.org. For more information about the HANNspree Superbike World Championship®, visit their website at www.WorldSBK.com. For more information on the AMA Superbike Championship presented by Parts Unlimited, visit their website at www.AMASuperbike.com.

-credit: mmp

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Series World Superbike