BMW Motorrad continues its strategic realignment in motorsport

With effect from the end of the 2013 season, BMW Motorrad will terminate its commitment in the FIM Superbike World Championship in order to strengthen the customer sports programme.Munich, 24th July 2013. BMW Motorrad is continuing its long-term strategic realignment of the brand. This strategy also affects BMW Motorrad Motorsport’s activities, which as a next step will also be restructured.

At the end of the 2013 season, BMW Motorrad Motorsport will terminate its factory involvement in the FIM Superbike World Championship. The main focus and some of the resources of BMW Motorrad’s commitment to sport will switch to other motorsport activities like the successful international customer sports programme from 2014 on.

“BMW Motorrad Motorsport will end its involvement in the World Superbike Championship after this season”, explained Stephan Schaller, General Director BMW Motorrad. “This is consistent with the strategic realignment of our brand.

"BMW Motorrad will now focus on the further expansion of the very successful product portfolio over 500 cc, the expansion of product segments under 500 cc, e-mobility and the development of market potential in emerging economies like Brazil and Asia. Only those who act consistently today are well prepared for the challenges of tomorrow. BMW Motorrad will remain involved in motorsport and in doing so we will focus on the international customer sport in all its facets. I want to thank everybody who has supported us on this long and successful journey.”

BMW