Sebastien Loeb's eponymous team will make its first foray into rallying in 2016, joining the Junior WRC category.
The SLR squad, owned by the nine-time WRC champion, will field a Citroen DS 3 R3-Max for a yet-to-be-named driver.
The new project will be co-run by team owners Loeb and Dominique Heintz, as well as the former's long-time co-driver Daniel Elena.
SLR had previously limited itself to circuit racing, running in the World Touring Car Championship, the European Le Mans Series, the French Porsche Carrera Cup and the Blancpain and French GT championships.
"The team was bound to get involved in rallying," Loeb insisted. "We first decided to compete on track mainly because that’s where my career was going to take me, but we knew that one day rallying would be on the agenda.
"We just had not to rush into it but wait until all the necessary elements would be gathered. That’s the case today, the team has acquired enough experience on track to be able to run the two projects simultaneously.
"Plus we’ll get logistical and coordination support from Daniel’s company All Sports Management. Rallying is obviously very special for Dominique, Daniel and I: that’s where it all started, we’ve enjoyed some incredible moments and we do hope to have a great experience with the team.
"The JWRC was a natural choice: it’s a championship that supports young drivers and enables them to shine and come to fame. I’ve been through that stage myself, almost 15 years ago.
Along with Loeb, JWRC also has Sebastien Ogier, Dani Sordo and Elfyn Evans among its former champions.
The winner of the series, run exclusively using Citroen DS3s, will earn a fully-funded WRC2 programme for 2017.