Ford unveiled their brand new World Rally Championship challenger today at the Autosport International Racing Car Show in Birmingham, England today. The new Ford Fiesta RS WRC has a new look in its livery and logo.
The merging of the white, red, blue and green shades were perfect, especially under the lights, with the overall look of the Fiesta RS. Team driver Mikko Hirvonen, along with Ford of Europe motorsport boss Gerard Quinn took the covers off to allow those in attendance and around the world see the new look under the banner Ford Abu Dhabi World Rally Team.
"The preview version of the car we unveiled in September at the 2010 Paris Motor Show was dramatic in its blue and grey livery, developed specifically for the show by Ford of Europe's design team," said Quinn.
"But now we have a fully finished car in a really eye-catching new livery plus a new team name, and excitement is building throughout the squad as we prepare for the opening round in Sweden next month."
Beyond the overall look of the car by the design team, the engineers have been busy preparing for the 2011 season. The Fiesta RS boasts a four-wheel drive transmission as the WRC teams head into a new era with a revised cost-effective formula. The 1.6-litre turbocharged engine which was based on the new Ford EcoBoost road vehicle power plant and complies with the new regulations.
"Ford's designers and product development engineers have worked closely and efficiently alongside the expertise of our partners at M-Sport," added Quinn. The aim was, of course, to produce a car capable of challenging for world championship titles, but one which also reflects the much-admired 'kinetic design' styling cues synonymous with Ford's current road vehicles."
Not all of the specifications have been announced at this time with the ongoing pre-season testing. The Fiesta RS was developed by Ford of Europe and their partner M-Sport in the United Kingdom.
Hirvonen and teammate Jari-Matti Latvala will have their first official start to the new season in Rally Sweden on February 10-13.