CITROEN SPORT AND RED BULL JOIN FORCES
Citroen Sport is pleased to announce the arrival of Red Bull as a new partner of its programme with the Citroen C4 WRC and its crews Sebastien Loeb/Daniel Elena and Dani Sordo/Marc Marti in the FIA World Rally Championship.
It is the combination of the Citroen brand's international reputation, Team Citroen Total's outstanding performance record and the exceptional personality of the drivers (three Manufacturers' titles, plus four consecutive world titles for Sebastien Loeb and Daniel Elena) that perfectly matches the vision of Red Bull creator and global leader of the energy drinks market which is looking at developing closer ties with the French market.
Citroen Sport Director Olivier Quesnel is delighted with this association which will begin from the very next round of the 2008 World Rally Championship, Rally Argentina (March 27-30). "We are extremely happy to have this exciting new opportunity to work with such a dynamic company as Red Bull. The images of our respective firms are very complementary and this partnership will be beneficial since it slots in perfectly with rally sport and with Citroen, which is a particularly active brand."
Red Bull GmbH is based in Fuschl am See, near Salzburg in Austria, and is present in more than 130 countries across the world. The philosophy behind Red Bull's partnerships in the world of sport is based on building strong associations with sportsmen and women who excel in their particular domains.
Red Bull joins Team Citroen-Total's existing partners for 2008, namely Pirelli, Le Coq Sportif, Eurodatacar, Citroen Financement, Magneti-Marelli, Sabelt, Transalliance, OZ Racing and Meteo France Sports.