JACK HELPS TODD AND RICK WITH 2011 JACK DANIEL'S RACING LIVERY
Todd and Rick Kelly have taken influence from Mr Jack Daniel for the livery of their Jack Daniel's Commodores for the 2011 V8 Supercars Championship.
The striking black and white machines are themed on the famous Jack Daniel's filigree for the first time this year, the sixth consecutive season for Jack Daniel's in V8 Supercars.
Filigree has featured on the famous black and white Jack Daniel's label right back to the first batch of Old No 7 in 1866.
Driver and team co-owner Todd Kelly said that linking some of the history of the Jack Daniel's brand with the car livery made sense following he and brother Rick's trip to the Jack Daniel's distillery in Lynchburg, Tennessee last August.
"Every year we add a new element to our Jack Daniel's Racing livery while staying true to what is an awesome colour scheme - black and white," said Todd Kelly.
"After learning first-hand all of the history and tradition of the Jack Daniel's brand at the distillery in Lynchburg last year, Rick and I wanted to incorporate the famous filigree from the Jack Daniel's label into this year's livery and we are extremely happy with the result.
"Yet again the Jack Daniel's Commodores will be distinctive and striking in 2011, which is a credit to our livery designer Guy McCutcheon, sign writer Dale Wood, spray booth operator Ben Eckstein and paint supplier PPG."
After a matte black look in 2010, the Jack Daniel's Racing livery features a gloss PPG paint this season with flicks of chrome paint.
Marshall Farrer, Managing Director of Brown-Forman Australia, owners of the Jack Daniel's brand, was excited to unveil the new livery to staff and team partners at the company's Australian headquarters in Sydney today.
"Todd and Rick have really embraced the heritage and attributes of the Jack Daniel's brand over the past two seasons," said Farrer.
"All the staff here at Brown-Forman love the new Jack Daniel's Racing livery and we are pleased to have the famous Jack Daniel's filigree as the theme for the cars for the first time.
"Starting your own company and doing things your own way is a massive undertaking - that's exactly what Mr Jack Daniel did back in 1866 - but we can all see that the hard work of everyone at Kelly Racing is starting to pay off as we enter our third season together."
Rick Kelly believes that Jack Daniel's Racing has all the key ingredients in place for a big season in 2011.
"Everyone at Jack Daniel's Racing is extremely excited about the start of the 2011 season," said Rick Kelly.
"I have a brand new car, a great new livery and entering our third season as a team at Kelly Racing, we are beginning to really get all the ingredients for success together.
"Todd and I have finished eighth and 18th in the Driver's standings for the past two years, so we are very keen to make a big improvement on that this season.
"I'm not one to make predictions, because you never really know where you sit in relation to the other teams until one or two events into the season, so we are just worrying about 'our own backyard'.
"As a team we now have two seasons under our belt and have strengthened every part of our team, including our engineering department, our group of commercial partners and our driver line-up.
"Jack Daniel's Racing finished fifth in the 2010 Team's standings and we are all determined to jump up at least a couple of positions on that score this year as well as earning some race wins."
Todd and Rick Kelly will be on track in their Jack Daniel's Commodores tomorrow for an official test day to launch the 2011 season at Eastern Creek Raceway in Sydney, New South Wales.
-source: jack daniel's racing