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International Sportsman Legend and Entrepreneur
Emerson Fittipaldi

From a record-setting racing career to brilliant business ventures, Emerson Fittipaldi is one of the most talented and exciting men in the world. He is the only driver in history to win a combination of two Formula 1 World Championships, one Indy Car World Championship, and twice the Indy 500.

Combining a mixture of his celebrity status with his entrepreneurial instincts, Fittipaldi has built a business empire. Fittipaldi is one of the few drivers to conquer both the Formula 1 International market and the American market through the Indy Car series and the Indianapolis 500, creating global brand recognition.

Fittipaldi’s first victory in Formula 1 came in only his fourth race, in October 4, 1970, at the US Grand Prix in Watkins Glen, driving a Lotus 72. His victory gave Team Lotus and his recently deceased teammate Jochen Rindt the first and only posthumous Championship in the history of Formula 1.

Fittipaldi's claim to fame came in 1972 when the charismatic Brazilian won his first Formula One title at age 25. He held the record for being the youngest driver to ever win a Formula One championship for thirty years. Two years later, Fittipaldi secured his legacy as one of the greatest drivers in history, winning his second Formula One title with McLaren. He finished his Formula 1 career with two World Championships, two second-place Championship finishes in 1973 and 1975, fourteen victories, and twenty-one podium finishes.

In 1984, Fittipaldi joined the IndyCar Series in the United States and quickly won the hearts of American racing fans. He continued his brilliant performance on the track, winning the IndyCar Championship in 1989 and the Indianapolis 500 in both 1989 and 1993. Fittipaldi ended his 30-year racing career in 1996, with over 300 victories.

Emerson is the only driver to win two Formula one World Championships, two Indianapolis 500’s and an IndyCar World Championship. Additionally, he is the only driver to win a minimum of one race in each year that he competed in Indy Cars.

After retiring, Fittipaldi was able to concentrate on building his business interests. As an entrepreneur, Fittipaldi had the vision in 1985 to acquire the TV rights for the IndyCar Series for Brazil, establishing IndyCar as a popular racing series in that country.

Fittipaldi's career as a businessman goes beyond racing-related investments. He has been a successful producer of oranges for over 25 years, owning hundreds of thousands of orange trees on a plantation in Brazil. Over the past few years Fittipaldi has ventured into the real estate development. Emerson was the vision behind Miami Florida’s most exciting retail and residential project. Consisting of over 200,000 sq.ft. of prime retail space and 270 residential condominium’s, Mary Brickell Village has created a new style of living in the heart of Miami’s Financial District.

He has a long history as a successful corporate spokesman, and has done promotional work and personal appearances for some of the most prominent companies in a variety of industries, including GM, Lotus Cars, Nestle, Banco Santander, EMC2, Ericsson, Hugo Boss, Mercedes-Benz, Michelin, Nokia, Office Depot, Oracle, and SAP, among others. For over thirty years the Industry leaders around the world have created campaigns with Emerson’s endorsement to increase product awareness resulting in increased sales. Fittipaldi has successfully assisted these companies through institutional campaigns resulting in greater International brand positioning. In 2003 Fittipaldi released his biography, containing information on his life and career.

The name Fittipaldi has become a successful brand throughout the world. In 1985 Fittipaldi launched his signature aftermarket Hi-Performance automotive wheel line. Upon the birth of his first grandchild Emerson launched the award winning Fittipaldi Cigar brand, which is available from Miami to Moscow and many countries in between.

In addition, Fittipaldi donates his time and funds to charitable ventures, such as the Fittipaldi Foundation. The foundation helps impoverished children in Brazil and is developing a series of partnerships with corporations with charitable objectives. Fittipaldi is also a board member of the Laureus World Sports Academy, which annually holds the Laureus Awards, honoring the best sports athletes in the world and sponsors sports-related programs for needy children. Through its Sport For Good Foundation, Laureus supports more than 20 projects worldwide. These programs give needy children a chance to better themselves by gaining self-esteem, learning about health and nutrition through the disciplines of Sports.

A firm believer in ethanol as a viable alternative fuel and renewable clean energy, Fittipaldi travels the world to promote ethanol, and is currently investing in ethanol power plants in his native Brazil.

Being that Brazil is one of the sports powerhouses in the World for the next few years, with the FIFA World Cup and Olympic Games to be held there in 2014 and 2016, Fittipaldi was recently invited to be the Chairman of Momentum Sports, the new sports marketing division of Momentum Worldwide, based in São Paulo, Brazil.

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