At the Chateau Élan Hotel at Sebring International Raceway today the GRAND-AM and ALMS representatives announced the brand name of the 2014 unified Sports Car series. ALMS President and CEO Scott Atherton first spoke about the feedback from both series teams, drivers and manufacturers that was extremely helpful; however the fan feedback was the important factor.
Said Atherton, "We initiated this process by listening to everyone, and I mean everyone. Many of you in this room no doubt contacted us with your opinion. We talked to team owners, corporate partners, drivers, and of course the fans. This whole process has been about the fans. The Name the Future contest generated more than 7,500 entries. We comprehensively evaluated many, many names, many names and logos and branding elements, but in the end it came down to one, one brand, one image."
For the fans, you will continue to have the one brand name that is known worldwide, and returns the future to the past.
International Motor Sports Association (IMSA) will be the sanctioning body for the newly named United SportsCar Racing.
“The new name says it all,” said GRAND-AM President and CEO Ed Bennett. “In only six months since we announced the merger, GRAND-AM and the ALMS have taken huge strides to become one organization that will redefine sports car racing in North America. United SportsCar Racing reflects the fundamental spirit of how we are working together toward a common goal.”