With international interest at an all-time high and a brand new championship to fight for, the 2014 Rolex 24 At Daytona is poised to be a watershed event.
This weekend’s Rolex 24 At Daytona will mark the launch of the IMSA TUDOR United SportsCar Championship, with a full range of new competition on hand as well as the deployment of a new set of technical rules.
But for Spirit of Daytona Racing and its drivers Richard Westbrook (UK), Michael Valiante (Canada), and Mike Rockenfeller (Germany), the goal remains as simple as it always has been.
“We have to do every single lap that we can possibly can to have a chance at this championship--and that starts with the Rolex 24 this weekend,” said Team Owner Troy Flis. “There is no question with a new championship and new rules, that we’ve all got a lot to adjust to. But the fact is that the teams that do the best job of maximizing the package that they’ve got are the ones that we will be hearing about this year and every person on this team has been working their tails off to put us in that position.”
Where there are a lot of new elements in play for the 2014 season, Spirit of Daytona is pleased to enter the year by building on some critical team partnerships with Chevrolet, VisitFlorida.com, and GoPro. The comfort level is also high with the stellar driver line up for Spirit of Daytona, as full-season pilots Valiante and Westbrook, who won together in 2012 for Spirit of Daytona Racing at Mid-Ohio, will team with 2010 Rolex 24 Winner Mike Rockenfeller in this year’s race.
“My expectations of 2014 and the TUDOR Championship is that there is going to be a lot of learning going on,” added Flis. “Between the teams, the sanctioning bodies, the rules combining and all of the logistics and everything I think it is definitely going to be a learning year for everybody. But I am excited! I think the commercial side of it is going to grow tremendously which is going to help all of the teams. We have a great opportunity and if we can get it in front of the right people I think it is going to be a huge advantage." VISIT FLORIDA, which serves as the state’s official source for travel planning, offers valuable travel planning resources to visitors on all there is to see and do in Florida through its award-winning website VISITFLORIDA.com. The 2014 season opens with two Florida-based races (Rolex 24 and Sebring 12 Hours) before the team starts a cross-country and international schedule proudly carrying the VISIT FLORIDA colors.
Spirit of Daytona Racing