DENVER -- MotoRock LLC has signed a multi-year agreement to become title sponsor of the Trans-Am Series for the BFGoodrich Tires Cup. The Series will now be known as the MotoRock Trans-Am Tour for the BFGoodrich Tires Cup. The agreement is a continuation of MotoRock's title sponsorship of the MotoRock Mile High 100, part of the Centrix Financial Grand Prix of Denver. The announcement was made in Denver by MotoRock Chairman and CEO Jamie Rose, Trans-Am Series principal Paul Gentilozzi and Trans-Am Series Executive Director John Clagett.
With the title sponsorship, the Series announced it would run its first event in conjunction with MotoRock this year, with a return to the Grand Prix Americas in Miami, Sept. 26-28, along with the Champ Car World Series. The added Miami round brings the total races on this year's schedule to 11.
"MotoRock is a new generation of pop culture that blends cars, stars and guitars," said Rose. "MotoRock is a series of live events that showcase the excitement of motorsports, music and lifestyle, while delivering a unique new form of broadcast entertainment programming. It's the new breed of speed.
"By integrating music, lifestyle and entertainment, MotoRock hopes to bring a new audience to the thrill of motorsports, as well as a dramatically enhanced opportunity for media partners and corporate sponsors at every level," concluded Rose.
"This agreement shows a significant change in direction for the Trans-Am Series and represents an important step forward for the Series," said Clagett. "Pairing popular music with the Trans-Am Series is a perfect fit, as both are American institutions. We are proud to be a part of this venture.
"We're also looking forward to returning to Miami," added Clagett. "The South Florida market is a perfect fit for the Trans-Am Series. The location is ideal and boasts some of the most avid racing fans in North America. The event was extraordinarily exciting last year, and we expect, with the addition of MotoRock, this year's event will be even better."
MotoRock is the creation of a popular culture brand that blends the enthusiast markets of cars, stars and guitars. It is a yearly series of destination live events that showcase the excitement of motorsports, music and lifestyle while delivering a unique new form of broadcast entertainment programming.