Hooters Pro Cup Returns to SPEED Channel in 2006
Broadcasts to move up four days at a set time
Longs, SC-For the eighth consecutive year, the Hooters Pro Cup Series will have all 30 of its races nationally broadcast on SPEED Channel in 2006.
But this year, the Hooters Pro Cup Series will be moving from Saturday nights at 10 p.m. to 5 p.m. on Wednesdays, assuring the action-packed, tape-delayed broadcasts a consistent schedule and allowing the fans to view the race just four days after the events during the upcoming season.
"We are delighted to have the Hooters Pro Cup Series back on SPEED for 2006," said Mike McNeil, Hooters Vice President of Marketing. "Our teams and sponsors have told us that a consistent air time and getting the shows on as quickly as possible are the most important considerations for our TV plan. By airing on the Wednesday evening immediately after each race, we have addressed these issues. The second air time at noon on Friday also gives us a chance to showcase the series in our restaurants during our busiest meal period of the week."
With the multiple airings, Hooters Pro Cup Series' drivers and sponsors will be featured in 65.5 million homes for 120 hours during the 2006 season on SPEED Channel alone.
"Our fans are die-hard race fans, and most of them are at a local track on the weekends," said Gene Cox, President of USAR. "With the Wednesday airing, our fans can support the Hooters Pro Cup Series and their local track. Plus, with nearly 400 restaurants nationwide and in-store promotions, we will further increase the exposure of our series with this new package."
In addition to broadcasting two airings of each event during the 2006 season, SPEED Channel will also air the "Hooters Pro Cup Series 2006 Preview Special."
"We are pleased to welcome back the USAR Hooters Pro Cup Series for another season of exciting race action on SPEED. Robert Ecker, VP Programming SPEED Channel. "As we enter our eighth consecutive year of collaboration, we look forward to extending our relationship with USAR and further growing the audience for the series."
Comcast Sports and Urban America Television will continue to carry the Hooters Pro Cup Series during the 2006 season. Dates and times of the airings on the regional networks will be announced in the near future.