Lucas Oil Products returns as "Official Lubricant of the Hooters ProCup Series"
Myrtle Beach, SC--USAR is pleased to announce that Lucas Oil Products will return as a leading sponsor in the Hooters ProCup Series for the 2004 season. Lucas Oil Products, a world leader in heavy-duty and high-performance lubricants, has been a sponsor of USAR for the last four seasons and will return as the "Official Lubricant of the Hooters ProCup Series" next season.
"We are very excited that Lucas Oil Products will renew its association with USAR," said USAR sponsorship director Bruce Baker. "Lucas Oil Products has been an integral part of the Hooters ProCup Series, and we are glad that will remain the same in 2004."
Forrest Lucas and his wife, Charlotte, founded Lucas Oil Products, based in Corona, California, in 1989. Drawing from his 20 years of experience of owning and driving a nationwide, long-haul fleet company, Lucas saw the need for a line of multi-purpose lubricants and additives. The company strives on providing quality products to specialty markets and industries. And racing is one such market.
"We are very excited to continue our relationship with the USAR organization," said Bob Patison, Executive Vice President of Lucas Oil Products. "This is more than a sponsorship for Lucas Oil; it is a marketing partnership that continues to grow each year. Lucas Oil, along with USAR, has experienced tremendous growth over the past few seasons, and we look forward to that same success in 2004."
In addition to being the "Official Lubricant of the Hooters ProCup Series", Lucas Oil Products will also continue to sponsor the Lucas Oil Products Halfway Leader Award, which pays $1,000 to the driver leading the midpoint of each race during the 2004 season.
The sponsorship agreement also gives Lucas Oil Products the primary naming rights to four USAR events. Lucas Oil Products will also retain presenting sponsor rights to several Hooters ProCup events in 2004.
In addition to being a Series sponsor, Lucas Oil Products will continue its relationship with drivers in the Hooters ProCup Series. Jay Fogleman, who finished sixth in points during the 2003 campaign, will carry the Lucas sponsorship on his car during 2004. Lucas Oil Products will release information about its involvement with Fogleman and a second car after the 2003 Hooters ProCup Series awards banquet.